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In a tough job market with AI threatening our careers, communicators have to prove more than ever that PR is more than a “nice to have.” Speaking jargon hasn’t worked, so we have to try a new tactic—speaking the language of the C-Suite decision-makers who control our futures.
Some clients benefit from working with Big PR, while others find a better match with boutique firms. Which type of PR firm is right for you?
Many O’Dwyer PR readers may have been fired by a PR client, but what do you do if you think the client is not working out for your agency?
Relationships aren’t the product in public relations. They’re the process.
Selecting a communications firm deserves the same scrutiny as hiring a full team, because your budget, communications success, and organizational reputation depend on it.
Public relations success has never been about effort; it’s about results. If you’re still charging by the hour, you might be losing money and talent.
