Key Staff Retention Is Critical in Building PR Firm Valuation
Tue., Sep. 29, 2026
Rick Gould
Buyers aren’t just acquiring clients and cash flow–they’re investing in the people responsible for sustaining both.
O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties. View latest contributions below.
Buyers aren’t just acquiring clients and cash flow–they’re investing in the people responsible for sustaining both.
PR clients generally do what their PR people suggest but sometimes they can be their own worst enemy, and they go off the reservation.
In a tough job market with AI threatening our careers, communicators have to prove more than ever that PR is more than a “nice to have.” Speaking jargon hasn’t worked, so we have to try a new tactic—speaking the language of the C-Suite decision-makers who control our futures.
Some clients benefit from working with Big PR, while others find a better match with boutique firms. Which type of PR firm is right for you?
Many O’Dwyer PR readers may have been fired by a PR client, but what do you do if you think the client is not working out for your agency?
Relationships aren’t the product in public relations. They’re the process.
