Reputation as Geopolitical Currency: What PR Leaders Must Understand in 2026
Mon., Mar. 23, 2026
Emma Sargsyan
For decades, public relations leaders framed reputation as a soft-power instrument - something to manage, protect, or repair. That framework now feels outdated.

White-collar criminal matters can quickly become all-encompassing personal crises, requiring close coordination between legal counsel and communications advisors to address both legal and reputational risks. These takeaways can guide strategic counsel when supporting individuals who are navigating these dynamics.
JPMorgan’s alleged relationship with Jeffrey Epstein illustrates why it’s a bad idea to hire lawyers to handle an organization’s reputation instead of public relations professionals. 



