Bridging the Gap: Teaching Communication in the AI Era
Wed., Mar. 6, 2024
Stefan Pollack
Why universities must offer Communications Engineering degrees in the AI-driven world.
O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties. View latest contributions below.
Why universities must offer Communications Engineering degrees in the AI-driven world.
The emergence of generative artificial intelligence (Gen AI) technology is a curveball that has the potential to significantly disrupt and erode voter trust in the media and governmental leadership.
The process of conducting searches is being transformed by generative AI, which is now embedded within search engines such as Bing, Perplexity, and Google's Search Generative Experience.
The AI revolution in retail is just starting in 2024. This technology is evolving rapidly, and those who embrace it will thrive in the coming years.
Silicon Valley is full of dramatic moments, but few sagas capture its volatile mix of ambition, intrigue and ethical quandaries like OpenAI's rollercoaster ride with Sam Altman.
Why marketers should look at generative AI as a collaborator in the creative process rather than as something that could possibly replace the human element.
Numerous AI product launches from tech giants and startups have brought Generative AI closer to millions, but are robots coming for every PR pro's job?
Now that AI has gone mainstream, here are some considerations PR professionals with clients in the tech sector may want to consider.
AI has revolutionized the ways in which we create content and can be used by PR and marketing pros to minimize monotonous tasks, but as with all new technologies, it’s easy to forget that the creative driving force behind them is always people. Now, hyper-personalization will only improve AI’s future use in the PR and marketing world, as it harnesses the most powerful weapon in the PR toolkit: the human touch.
How a new tool that leverages the latest in artificial intelligence-powered technology is helping our clients gain valuable insights and foster deeper connections with audiences.
Artificial intelligence has rapidly accelerated the flow of information, but it hasn’t changed the art of storytelling. At least not yet.
Why the shift to data-driven strategies is changing the ways that brands communicate.
Two current, major developments in the finance world promise both a challenge as well as a once-in-a-lifetime opportunity for wealth management marketers.
How organizations can integrate AI in a way that reassures employees of their value—and job security—while encouraging them to leverage new technologies for better business outcomes.
Chatbots have gotten a bad rap. Thanks to advances in AI, however, the technology has come a long way. Chatbots today can provide efficient support, enhance customer personalization and improve security while reducing costs for financial institutions, revolutionizing the ways that consumers and companies access and manage their finances.
The launch of ChatGPT set off an endless stream of fear and despair about its potential to replace skill positions in our professions. However, a closer look shows that it will be a while before we see it replacing humans in mission critical content creation roles.
GPT is already transforming how agencies and clients operate. What does it mean for the future of the marketing industry?
