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The process of conducting searches is being transformed by generative AI, which is now embedded within search engines such as Bing, Perplexity, and Google's Search Generative Experience.
The AI revolution in retail is just starting in 2024. This technology is evolving rapidly, and those who embrace it will thrive in the coming years.
Why marketers should look at generative AI as a collaborator in the creative process rather than as something that could possibly replace the human element.
AI has revolutionized the ways in which we create content and can be used by PR and marketing pros to minimize monotonous tasks, but as with all new technologies, it’s easy to forget that the creative driving force behind them is always people. Now, hyper-personalization will only improve AI’s future use in the PR and marketing world, as it harnesses the most powerful weapon in the PR toolkit: the human touch.
How a new tool that leverages the latest in artificial intelligence-powered technology is helping our clients gain valuable insights and foster deeper connections with audiences.
Chatbots have gotten a bad rap. Thanks to advances in AI, however, the technology has come a long way. Chatbots today can provide efficient support, enhance customer personalization and improve security while reducing costs for financial institutions, revolutionizing the ways that consumers and companies access and manage their finances.
The launch of ChatGPT set off an endless stream of fear and despair about its potential to replace skill positions in our professions. However, a closer look shows that it will be a while before we see it replacing humans in mission critical content creation roles.
It may be decades away, but it isn’t too early to start thinking about the advent of the AI CEO, who will be on the job 24/7/365.