The Lost Art of the Drop
Mon., Sep. 14, 2026
Lori Rosen
One of the hallmarks of magazine PR—the issue drop—has become a thing of the past.
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One of the hallmarks of magazine PR—the issue drop—has become a thing of the past.
If you want to reduce the stress of media outreach and bring more creativity into your storytelling, an editorial calendar is your best bet.
Today, a single social media post can move billions of dollars, influence elections and reshape public opinion within minutes. Long before America became a military or economic power, America became a messaging power.
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Why the “worst” part of public relations isn’t a dirty job—it is the job.
Too often, media outreach is treated as a linear process where you draft the pitch, build the contact list, hit send, follow-up a few times.
Donald Trump recently said that bad PR and bad PR people were the reason his poll numbers were down.
For the media, the Epstein files are a field day; for the people mentioned in them it is a PR nightmare.
Why Federal Reserve chair Jerome Powell’s latest public relations move has him beating Trump at his own game.
Five attention-grabbing pitching tactics that can help PR professionals land media coverage.
Spokespeople must shift seamlessly from live TV to podcasts, regional multicultural outlets to national Zoom interviews - all sometimes in the same week.
Breaking news press conferences with many speakers can sometimes be hard to carry out totally without a hitch.
