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Today, a single social media post can move billions of dollars, influence elections and reshape public opinion within minutes. Long before America became a military or economic power, America became a messaging power.
Why discovering the truth is always our first priority.
Why the “worst” part of public relations isn’t a dirty job—it is the job.
Too often, media outreach is treated as a linear process where you draft the pitch, build the contact list, hit send, follow-up a few times.
Donald Trump recently said that bad PR and bad PR people were the reason his poll numbers were down.
For the media, the Epstein files are a field day; for the people mentioned in them it is a PR nightmare.
Why Federal Reserve chair Jerome Powell’s latest public relations move has him beating Trump at his own game.
Five attention-grabbing pitching tactics that can help PR professionals land media coverage.
Spokespeople must shift seamlessly from live TV to podcasts, regional multicultural outlets to national Zoom interviews - all sometimes in the same week.
Breaking news press conferences with many speakers can sometimes be hard to carry out totally without a hitch.
Newsjacking promises quick wins, but often delivers silence, not coverage.
The media landscape has been radically transformed by digital acceleration, AI integration, the collapse of traditional newsrooms and an increasingly polarized public discourse. Against this backdrop, PR has shifted from a support function to a strategic core of organizational identity, resilience and trust.
Cultural snobbery from scientists has left many citizens unprepared to evaluate scientific claims and ceded ground to the ill-informed, propagandists and those seeking to manipulate others. Here are some tips on how to remedy that state of affairs.
The ranks of the players in the pay-to-play game have been increasing, and PR people have at times had no choice to use it more frequently as part of their PR playbook.
