O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties. View latest contributions below.
When a media pitch doesn’t land, it’s time to stop wasting time. Take a step back (or several) and take a deep dive to pivot your pitch. It can be the difference between crickets and coverage.
The most important story public relations professionals can tell involves explaining the importance and process of PR with the clients whose brands we represent.
Just because it’s spooky season doesn’t mean your job needs to be, too. If you’re avoiding media relations out of fear, here’s some fresh perspectives to help you master the pitch.
By the end of 2025, America will have lost one-third of its newspapers, according to the Medill Local News Initiative. Here's what publicists can do to reverse this disturbing trend.
It seems that for whatever reason as good a public speaker, politician and former lawyer that Kamala Harris is, she seems afraid of the media, or at least there is the perception that she is. Perception counts a lot in politics and in PR.
Media guru Marshall McLuhan's observation about the “mosaic” quality of newspapers applies more than ever in the digital age.
In a busy season filled with breaking news and shifting priorities, here’s how media relations pros can adapt and thrive.
The great majority of real estate people do their jobs as well and as honorably as—well, most PR people. But getting them good media attention takes a solid client and the use of solid public relations tools.
