Why "Newsjacking" Rarely Works
Thu., Sep. 11, 2025
Renee Sieli
Newsjacking promises quick wins, but often delivers silence, not coverage.
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Newsjacking promises quick wins, but often delivers silence, not coverage.
The media landscape has been radically transformed by digital acceleration, AI integration, the collapse of traditional newsrooms and an increasingly polarized public discourse. Against this backdrop, PR has shifted from a support function to a strategic core of organizational identity, resilience and trust.
Cultural snobbery from scientists has left many citizens unprepared to evaluate scientific claims and ceded ground to the ill-informed, propagandists and those seeking to manipulate others. Here are some tips on how to remedy that state of affairs.
The ranks of the players in the pay-to-play game have been increasing, and PR people have at times had no choice to use it more frequently as part of their PR playbook.
When a media pitch doesn’t land, it’s time to stop wasting time. Take a step back (or several) and take a deep dive to pivot your pitch. It can be the difference between crickets and coverage.
The most important story public relations professionals can tell involves explaining the importance and process of PR with the clients whose brands we represent.
