By Kevin McCauley
Victor Neufeld, executive producer at ABC’s “20/20” newsmagazine, takes the same title at Fenton to help clients produce their own new media content.
He spent 15 years at “20/20” and another decade producing “Paula Zahn Tonight on CNN,” “CBS Early Show” and ABC’s “World News Tonight.” Neufeld has worked with high-profile TV talent such as Martha Stewart and Anderson Cooper.
David Fenton hailed Neufeld as a “master storyteller.” In his statement, the PR chief said “there is nothing more important in modern media than telling compelling, vibrant, unforgettable stories that help create movements, stimulate change and enhance our lives.”
Neufeld said he’s entering the PR world because companies facing the shrinking traditional media landscape must turn to PR outfits like Fenton to “navigate through the dispersed and fragmented news environment.”
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