By Kevin McCauley
Interpublic has acquired a majority stake in S2Publicom, a top five PR firm in the booming Brazilian communications market.
The 125-member firm is the outgrowth of last year’s merger between S2 and Publicom, both affiliates of IPG’s Weber Shandwick and GolinHarris.
S2Publicom counsels clients such as Petrobras, HTC, McDonald’s and Gol Airlines.
Harris Diamond, head of IPG’s constituency management group, sees great opportunities in Brazil, “one of the largest consumer markets in the world, and as it plans to host the FIFA World Cup 2014 and the 2016 Olympic Summer Games.”
José Luiz Schiavoni, a founding partner of S2Publicom’s founding partners, will continue as CEO. S2Publicom has offices in São Paulo and Rio de Janeiro.
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