MWW Group has bagged Coinstar, owner of the ubiquitous redbox self-service DVD and Coinstar coin-counting kiosks, for corporate communications duties.
In pitching Coinstar as a leader in the automated retail industry, MWW will highlight the company’s "commitment to innovation, retail partnerships and consumer value," said David Herrick, executive VP and general manager of the independent PR firm’s New York office.
Coinstar registered $859M in first-half 2011 sales, a 29 percent jump from the 2010 period. Net income surged 78 percent to $35M. During the period, Coinstar inked a deal to install coin machines in Safeway’s stores and rolled out video game rentals.
The Bellevue, Wash.-based company has 33,300 redbox and 18,900 Coinstar kiosks.