By Kevin McCauley
Coyne PR has picked up PR and social media programming duties for Stanley Steemer, the 65-year-old home and office cleaning service, in a pitch that included incumbent ad agency Young & Laramore and MSLGroup.
Brian King, VP-marketing at Dublin, Ohio-based SS, defines Coyne’s mission as establishing the company as the “industry leader through education, alignment and inspiration.”
The Jersey-based PR firm has home cleaning savvy gained from work for Brillo, Seventh Generation and Activelon Solutions.
Stanley Steemer has more than 300 locations and a reach that covers 95 percent of American homes and offices.
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