By Kevin McCauley
Cohn & Wolfe today kicked off the U.S. Olympic Committee’s “Raise Our Flag” campaign, a grassroots effort designed to raise money for London-bound American Olympians.
People can visit the TeamUSA.org site to buy a stitch in the flag that the U.S. squad will carry during the opening ceremony celebrations.
The PR pitch: buy a $12 stitch and become a “member of the team behind the team.”
The website features a searchable “donor’s wall,” a tally of stitches, state-by-state breakdown of donations along with images/videos of Olympians.
The 100 day countdown to London clock began today with a Times Square event starring gold medalists Carl Lewis, Greg Louganis and Shannon Miller.
The U.S. Olympic team, which receives no government funding, relies on corporate and individual cash.
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