Guglielmetti |
Nadina Guglielmetti, VP-digital strategies at Waggener Edstrom, has joined Kaplow as senior VP & director of digital, social media and consumer strategy. She will work with chief digital officer David Richeson on Kdrive, the firm’s social media unit.
Liz Kaplow, CEO, praised Gullielmetti’s “15 years of experience conceptualizing, developing and launching measurable and impactful online programs.”
Guglielmetti began her career at Calvin Klein Cosmetics and also worked on brands such as Estee Lauder, Origins and Redken 5th Ave. NYC.
At L’Oreal’s Redken unit, she served as interactive and media director. Guglielmetti also was with Pfizer in Rome, where she launched its Italian website.