By Kevin McCauley
Zena Weist, former VP-digital strategy at Edelman, has joined Raleigh-based Expion, maker of social software, in the VP-strategy post. She reports to CEO Peter Heffring.
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Weist is a 17-year veteran of the digital space, working at H&R Block, Sprint, Hallmark and Embarg.
Heffring co-founded Expion in 2009 after selling Ceres Integrated Solutions to NCR for $90M and serving as president of its Teradata CRM division. He likes Weist’s “industry-specific knowledge and big brand experience.”
Expion’s software helps clients govern, schedule, moderate, analyze and share content on Facebook and other social channels. It provides real-time community intelligence so brands can optimize consumer engagement and ad performance.
Expion counts Coca-Cola, 7-Eleven, Samsung, Barnes & Noble and Applebee’s as clients.
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