By Kevin McCauley
Andriana Valladares, who was PR/marketing director of Sony Mexico and PR chief of Coca-Cola’s Mexican units, has been named CEO and market leader of Burson-Marsteller’s operations there. She takes the job Jan. 1.
The former journalist did stints as editor (La Jornada, and UPI) and news producer at CBS Telenoticias before moving to Reuters in charge of Mexico coverage.
She will work in tandem with newly appointed Mexico COO Guido Gaona, who was Latin American technology chair and Colombia market leader.
B-M opened in Mexico in 1991.
Sony, Coke Vet to Head Burson-Marsteller Mexico - Dec. 11, 2012 |