Manhattan’s River to River Festival, a large summer arts event in New York, has released an RFP to manage all PR for 2012 with the possibility of a multi-year engagement.
The Lower Manhattan Cultural Council took over as lead partner of the event in 2011 and is looking for agency pitches for a pact to run from late February through August. The festival runs from mid-June to mid-July.
In addition to creating a strategic PR plan, the work covers execution as well, including press releases, pitching, managing the festival’s press office, events and other PR duties.
Proposals are due Feb. 20. Details at http://bit.ly/zWOkkX.