By Kevin McCauley
Interpublic has acquired FUSE, a London.-based digital shop, founded in 2004, for its GolinHarris unit. The shop serves clients such as Unilever, BBC, Deutsche Bank, Bissell and Tia Maria.
Jon Hughes, Simon Hobbs, Jon Meggitt, Doug Ayres and Fred Cook |
FUSE founders Doug Ayres, Simon Hobbs and Jon Meggitt will remain at their posts, reporting to Jonathan Hughes, president GH International.
The shop will retain its own name.
Fred Cook, CEO of GH, says the deal strengthens his firm’s digital, interactive and creative offerings. “As the lines between PR, digital advertising continue to blur, these added capabilities will allow us to deliver more fully integrated client campaigns that span earned, owned, shared and paid media,” said Cook in a statement.
FUSE also has a San Francisco office. |