New York Area
Emanate, New York/Akzo Nobel, as AOR for PR for its Glidden Paint brand. Seven agencies were involved in the search. Scope of work includes setting up a PR function for the brand, as well as working with the integrated team to support launches and other strategic initiatives. Sister Omnicom firms DDB (advertising) and PHD (media buying) are also engaged. Digital Influence Group is social media AOR.
DDR PR, Pleasantville, N.Y./WeeZee… World of Yes I Can, indoor sensory playspace, for strategic communications, media relations, social media and the coordination of a grand opening event.
East
Aloysius Butler & Clark, Wilmington, Del./Klein USA, U.S. unit of Spain-based interior sliding glass door maker, as AOR.
Hager Sharp, Washington, D.C./Educational Testing Service, assessments and education research, to generate attention for its research and its assessment products. Debra Silimeo is senior VP and leader of HS' education practice.
Midwest
San Jose PR, Chicago/Gift of Hope Organ & Tissue Donor Network, as AOR for marketing communications. Gift of Hope is one of 58 non-profits that make up the U.S. organ donation system.
SSPR, Glenview, Ill./Media Solutions, interactive mobile advertising solutions, as AOR for PR.
PReturn, Chicago/SIM Partners, local digital marketing services, for media relations and thought leadership.
Mountain West
JohnstonWells PR, Denver/Denver Resources Partners, for PR counsel and investor outreach for a Feb. 29 conference touting Australian-based resource companies to U.S. investors.
West
The Phelps Group, Santa Monica, Calif./Luxury Link Travel Group, high-end travel, for strategic marketing planning and execution, branding and media relations.
Cook + Schmid, San Diego/Unified Port of San Diego, to develop and manage public and community relations services, including increasing public awareness and understanding of the Port’s mission and current and upcoming real estate and development projects.
J PR, San Diego/Rancho Valencia Resort (Rancho Santa Fe, Calif.), for PR through a six-month, $20M renovation beginning this month.
Canada
Fleishman-Hillard, Toronto/Foraco International SA, France-based diversified drilling services company, to develop a communication strategy targeting stakeholders.
International
Harvard PR, London/CCS Insight, mobile analyst group, to raise the profile of the brand with a general business audience and support expansion into new markets. Harvard is part of Bell Pottinger.