By Kevin McCauley
GolinHarris is acquiring Virgo Health, a 60-member shop based in London that serves clients like Johnson & Johnson, Pfizer, Novartis, Bristol-Myers Squibb and GlaxoSmithKline.
Virgo Founders and joint CEOs Sarah Matthew and Angie Wiles will maintain their current positions and report to Fred Cook, CEO of the Interpublic unit. They founded the shop in 2003.
As part of the transaction, Matthew and Wiles are to establish and build the Virgo brand in the U.S., focusing on core strengths of pharmaceutical, consumer health/OTC PR, and education.
With the Virgo deal, GH is forming Go Digital Health, a specialty practice that combines Virgo’s healthcare expertise with the parent firm’s digital savvy that has been bolstered with the acquisition of interactive shop Fuse. |