By Kevin McCauley
Burson-Marsteller has acquired Paris-based i&e, which is France’s biggest PR firm with about 110 staffers and revenues in the $16M range.
The combined Burson-Marsteller i&e has more than 150 staffers, making it B-M’s largest outpost in Europe, Middle East and Africa region.
Tristan Follin and Jean-Pierre Beaudoin, owners and co-chairmen at i&e, now report to Philippe Pailliart, who was chairman of France’s B-M SAS. The WPP unit opened in Paris in 1977.
General Electric, Johnson & Johnson, Mars, Microsoft, Coca-Cola, Allianz, BDF Beiersdorf and MasterCard are among i&e’s clients.
i&e launched in 1962. The B-M team moves into i&e’s office space in August.
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