David Jensen, a well-traveled corporate communications and PR veteran of Raytheon, GE Capital and Ketchum, has been tapped to lead global communications for service organization Rotary International.
Jensen |
Jensen, who is relocating from the Washington, D.C., area, takes the new title of chief communications officer based in the group’s Evanston, Ill., headquarters and overseeing a staff of 115. He oversees PR, online, and Rotarian magazine, among other communications-related endeavors.
Rotary is kicking off a “brand revitalization,” part of a bid to enhance its image under a new strategic plan. The group says it is also closing in on its top goal of eradicating polio, a push kicked off in 1985, as fewer than 700 cases were documented last year.
Jensen was VP of communications for Raytheon Intelligence and Information Systems until last July after a four-year stint as senior VP, corporate communications for Genpact, the former GE Capital Intenational Services. On the agency side, he was a senior VP at Ketchum in the late 1990s and early 2000s working out of Atlanta and Hong Kong.
Rotary CEO and general secretary John Hewko said communication is an “ever-growing component” of the group’s humanitarian mission. He noted Jensen has visited 49 countries through his career, a good fit for a group that supports more than 34,000 clubs in 200 countries and regions with membership north of 1.2 million.