By Greg Hazley
The University of Georgia board of regents wants a firm to review perceptions of the university system and conduct a critical review of its internal and external image.
The board released an RFP on Nov. 19, requesting a strategic approach to identify “perceptions, strengths, weaknesses, opportunities and threats to the university’s uniqueness.” The review and research will be used by the firm hired to develop positioning and branding statements, as well as a recommended implementation plan.
A contract is expected to run from date of award through June 30 with four year-long options. Proposals are due Dec. 21.
View the RFP (DOC). |