Rolls-Royce Motor Cars has put MSLGroup’s Be Spoke division in the driver’s seat of its North American PR account, following an RFP process.
MSL created the Be Spoke unit last year to focus on beauty and luxury accounts.
Rolls-Royce North America, which is based in Woodcliff Lake, N.J., and part of BMW Group, floated the RFP in May after a strong year in 2011 as sales climbed more than 30 percent.
Rubenstein Associates previously handled the account.
R-R is rolling out its Phantom Series II this fall, starting at $398K and billed as its first major update since 2003.