By Greg Hazley
Special interest publisher Bonnier Corp. has named its first chief content officer, promoting David Ritchie to the newly created post.
All editorial, digital, TV, audience development and web development teams now report to Ritchie, who previously directed editorial operations for the company’s active interest division, and now has responsibility for how content teams create, package, execute and optimize content.
Bonnier titles include Skiing, Field & Stream, Saveur and Babytalk, among others. It has closed Caribbean Travel + Life, Spa and Snow in the past year.
“For us to achieve audience growth in this media landscape, it’s essential to have a strong editorial voice to oversee content,” said newly minted Bonnier CEO Dave Freyand.
He started out at Marlin magazine before taking a marketing post at Hatteras Yachts. He returned to Bonnier in 2008 as editorial director for its marine titles.
Bonnier on Jan. 13 announced the retirement of CEO Terry Snow, CEO. |