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Jan. 22, 2013 |
HAMMOND DEFENDS BERMUDA PR |
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By Greg Hazley
Lou Hammond & Associates has defended Bermuda's North American PR account, following an RFP process.
The New York-based firm handled the business from 1999-2007 and regained it after a review in 2010.
The Bermuda Dept. of Tourism, which bases its North American operation in New york, called for pitches last May covering PR in the U.S. and Canada.
LHA is charged with outreach to business, travel trade and leisure travel markets.
Eighty percent of Bermuda's travelers come from the U.S. The island, a British colony, works with Publicasity in the U.K. and Ireland. |
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Responses: |
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Nick Kalm, President, Reputation Partners, LLC (1/29):
Unfortunately, nearly everyone involved does a terrible job of promoting this lovely country. It's not in the Caribbean and shouldn't pretend to be. It doesn't need casinos or more tour boats. It needs to be Bermuda - a lovely, upscale, quiet getaway destination with excellent shopping and restaurants.
Finally, both the Bureau of Tourism and Lou Hammond need to look beyond the saturated East Coast markets and merchandise Bermuda to the affluent folks in the Midwest -- many of whom have never heard of it (or confuse it with the Bahamas). |
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