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Feb. 18, 2010

KEEPING UP FINANCIAL DIALOG
IS KEY IN TOUGH TIMES
 

Steve Cropper, managing director of Reputation Australia, interviews industry peers about financial communications and investor relations in the current economic climate and the importance of keeping a dialog going, through thick and thin.

"A CEO said to me six months ago, 'There's no point in my putting out any good news, because the market isn't interested in any good news,'" said Anthony Tregoning, MD at Sydeney-based firm FCR. "But he was wrong because his shareholders want the news, whether it's good or bad, because otherwise they may sell for the wrong reasons.

PRTV #4 from Reputation Australia on Vimeo.

 
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