Updated: March 12, 2010 |
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PORTER NOVELLI AUGMENTS REALITY
AT SXSW 2010 |
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Porter Novelli is working with Metaio on an augmented reality game for the SXSW 2010 festival this weekend centered on a scavenger hunt model.
Here's an explanation by senior VP/social media John Havens and EVP/emerging media and technology Israel Mirsky:
[Full story]
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WEBER ON 'ONE OF COMPANIES' BIGGEST
MISTAKES IN SOCIAL MEDIA'
Wed., March 10 |
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Tech PR pioneer Larry Weber, who now chairs Racepoint Group, said one of the biggest mistakes companies are making with social media is "dipping a toe" in to test the waters.
"Companies spend hundreds of millions of dollars on research before they do advertising programs or PR programs, and then they measure them," he said in a video interview. "With social media, which will be more impactful to our society than television has been, they're dipping their toe [in social media]?" [Full story]
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MARKETERS' MORONIC LOVE AFFAIR
WITH AN OUTDATED DEMOGRAPHIC
Tue., March 9 |
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"How many businesses are still successful who are using the same model that they had 25 years ago?" asks broadcast PR veteran Doug Simon, who thinks marketers' reliance on the 18-49 demographic needs an adjustment:
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Fri., March 5 |
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Thu., March 4 |
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Tue., March 2 |
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Mon., March 1 |
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Thu., Feb. 11
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Mon., Feb. 8 |
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Thu., Feb. 4 |
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Wed., Feb. 3 |
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Mon., Feb. 1 |
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Fri., Jan. 29
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Thu., Jan. 28
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 Video: Ex-Cigna PR Exec Meets Family of Deceased Girl
Wed., Jan. 27
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 Video: Chipotle's 'Slow, But Deliberate' Social Media Adoption
Tue., Jan. 26
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 Video: Shel Holtz on PR, Media in a Social Media World
Thu., Jan. 21
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 Video: Breaking Down Assignment Editor Lingo
Wed., Jan. 20
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 Video: Why PR, Ad Firms Have Trouble Building Social Media Teams
Tue., Jan. 19
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 Video: Baseball PR Changes Amid Social Media
Fri., Jan. 15
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 Video: CES 'Oops' Clip Has PR Pros, Cons As It Passes 1M Views
Thu., Jan. 14
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 Video: Porter Novelli and IBM on the 'Outer 'Net'
Tue., Jan. 12
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 Video: 5 Tips for Pitching Local TV News Stations
Fri., Jan. 8  [7]
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 Video: Beal: Newswires Should Charge Per Hit
Wed., Jan. 6
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 Video: 'World PR' Confab to Tackle Industry's Perception, Best Tactics
Tue., Jan. 5, 2010
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 Video: Porter Novelli's Seattle 'Sizzle' Reel
Tue., Dec. 29, 2009
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Tue., Dec. 22 |
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 Video: PR Videos of the Week
Fri., Dec. 18 |
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 Video: PR Videos of the Week - 12-11-2009
Fri., Dec. 11
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 Video: Ex-Employee Volleys Latest YouTube Assault on Bank of America
Wed., Dec. 9
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 Video: PR Pros Comment on Tiger Woods' Media Scrutiny and Image Rehab
Thu., Dec. 3
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 Video: New York's Gag-Inducing Obesity PSA
Tue., Dec. 1 |
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