5WPR NYC Public Relations Firm

Advertising Opportunities

Your most efficient and effective route to public relations executives with buying power is via O’Dwyer media—website, magazine and Directory of PR Firms.

You’ll join an illustrious roster of established PR firms and service companies that have obtained results by advertising in PR’s most authoritative news media (described as the “bible" of PR by both the New York Times and Washington Post).

John O'Dwyer
John O'Dwyer

You’ll reach PR’s most sophisticated, powerful audience which relies on our in-depth stories and extensive databases backed by 48 years of reporting on PR. The “Find the Right PR Firm” and “Find the Right PR Service” databanks are two of the most popular areas. Buyers searching for expertise in 12 specialized areas such as health, tech and finance are often directed to the exclusive O’Dwyer rankings in these specialties.

Associate Publisher John O'Dwyer (john@odwyerpr.com) can arrange the right package of advertising to suit your needs and budget.



odwyerpr.com

Leaderboard (728x90) & large rectangle (300x250) banner positions on odwyerpr.com
Leaderboard (728x90 pixels) & large rectangle (300x250 pixels) banner positions
 
Skyscraper (120x600 pixels) banner position on odwyerpr.com
Skyscraper (120x600 pixels) banner position
 

No other PR website can keep up with the quality and quantity of news posted daily on odwyerpr.com. Over sixteen years of searchable coverage is available, backed by our experienced reporters. PR and communications pros get their news from us all day long--you need to be in front of that audience.

We also have 12,600 followers on Twitter (@odwyerpr.com).

odwyerpr.com is designed to give advertisers the best chance of attracting readers' attention without distracting from content.

Banner Rates:
- Leaderboard, homepage (728x90 pixels) - $3,000/month
- Large rectangle, right-hand column of homepage (300x250 pixels) - $2,000/month
- Leaderboard, run-of-site (728x90 pixels) - $1,000/month
- Skyscraper, run-of-site (120x600 pixels) - $1,000/month

*Exclusive advertiser sponsorship of specific areas of the site is available (e.g. PR firm rankings, PR firms database, etc.)

Banner Specs:
We can accommodate any type of banner (animated gif, jpg, Flash or HTML5), including video and custom widgets. If Flash is used make sure it’s version 10 and do not embed the link for the banner but instead embed the following code and the link will be set up on our end:

on (release) {getURL (clickTAG, "_blank");}

Banners can be changed as often as necessary throughout the course of a campaign.

Tracking:
Advertisers should designate a landing page only accessible through the banner running on odwyerpr.com in order to most accurately track "click-throughs."



Daily E-mail Newsletter

O'Dwyer's Daily E-Mail Newsletter

Every afternoon our free e-mail newsletter is sent to approximately 4,200 subscribers who have either signed up online through odwyerpr.com or who are subscribers to our website or one of our publications. Recipients trust O'Dwyer's and are receptive to our advertisers.

- Monthly Sponsorship (300x250 pixel banner) - $2,000
- Weekly Sponsorship (300x250 pixel banner) - $500
- Text Ad (up to 40 words) - $100/week
- Branded E-mail Blast to 4,200 audience - $1,500



Monthly Magazine

O'Dwyer's 2016 PR Buyer's Guide

May '17 PR Firm Rankings Magazine (PDF)

Submit Profile for O'Dwyer's Magazine

O'Dwyer's magazine, now in its 31st year, is the #1 publication for PR and marketing communications pros. The magazine has been in full text on LexisNexis since 1989--the only PR magazine on LN.

Each month, a different area of PR is examined. Issues include practice-area specific feature stories as well as profiles of PR firms with strengths in the focus area of the month. The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel. Areas examined include technology, healthcare, financial, travel and fashion to name a few. Consult our editorial calendar for more information.

The magazine focuses on the firms and individuals making news in PR as well as offering articles on industry trends. Our January issue contains our annual Buyer's Guide section, a de facto 60+ page directory devoted to the companies that supply the PR industry with products and services. For a comprehensive list of services such as media training, video production, celebrity talent, executive search, camera ready releases and much more, PR people refer to our Buyer's Guide.

2017 Editorial Calendar:
Jan., PR Buyer's Guide/Crisis Comms.
Feb., Environmental PR & Public Affairs
Mar., Food & Beverage PR
Apr., Broadcast & Social Media PR
May, PR Firm Rankings
Jun., Multicultural/Diversity & Int'l PR
Jul., Travel & Tourism PR
Aug., Financial PR/IR & Prof. Svcs. PR
Sep., Beauty/Fashion & Lifestyle PR
Oct., Healthcare & Medical PR
Nov., Technology PR
Dec., Entertainment & Sports PR

Ad Rates:
- Full pg. color - 8.5 x 11 inches (1/8 inch bleed on all sides) - $1,500; $1,200 (6X); $1,050 (12X)
- 1/2 pg. color - (H) 7.25 x 4.75 inches (Island) 4.75 x 7.25 inches - $900; $775 (6X); $675 (12X)
- 1/3 pg. color - (V) 2.25 x 9.75 inches (Block) 4.75 x 4.75 inches - $500; $425 (6X); $375 (12X)

Ad Specs:
Send a print-quality (300 dpi) CMYK PDF with all fonts embedded and all layers flattened by the 15th of the month prior to issue date (e.g., Apr. 15th for the May issue). The magazine is printed web offset on 80 lb coated stock. Binding is saddle stitched.

Readership:
Our subscribers, national in scope, are from Fortune 1,000 sized companies (about 40-45%) and from PR agencies of all sizes (about 35-40%.) The remainder come from government agencies, industry associations and the companies that provide products and services to professional communicators.

Magazine Profiles:
Each month we examine a different area of PR and feature profiles of PR firms with strengths in the focus area. The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel. Profiles must be submitted by the 15th of the month prior to issue date of the magazine. You can, however, add your profile at any time to the web listing of profiles. Cost is $175. A picture can be added for $50.

Half and full page advertisers receive a free profile and picture placement. Send copy and either a high-res (300 dpi) JPG or TIF file to magazine editor John Gingerich (jon.gingerich@odwyerpr.com).

Submit Profile for O'Dwyer's Magazine



O'Dwyer's Directory of PR Firms


O'Dwyer's Directory of PR Firms
Download PDF of
'16 directory

or
Order Hard Copy

The 2016 Edition of O’Dwyer’s Directory of Public Relations Firms contains listings of 1,200 public relations firms and public relations departments of advertising agencies.

The Directory’s geographical index reflects the fact that many PR firms operate from multiple office locations. This sorting is carried over into the PR specialty index which identifies firms with skills in 22 areas such as beauty and fashion, food and beverage, healthcare, investor relations, professional services, sports and entertainment, technology, and travel.

The directory is the only place where you can look up a company and determine its outside PR counsel. 6,500 clients are listed this year.

Contact John O'Dwyer, john@odwyerpr.com, for a complete mailing list in Excel format derived from the 2016 directory.

Ad Requirements:
We accept files in print quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.

Ad Sizes/Specs:
- Full pg. b/w - 7.25 x 9.75 inches (trim size of 8.5 x 11; .25 bleed) - $1,200
- 1/2 pg. b/w - (H) 7 x 5 inches (V) 3.5 x 9.5 inches - $900

*Premium b/w positions in the directory start at $1,500; color from $3,500. Ask for details.

Send a print-quality (300 dpi) B/W PDF with all fonts embedded and all layers flattened.

Closing Date:
2017 Directory to be published June '17.

PR Firm Listings:
Listings in our printed directory of PR firms are also appear in the “Find the right PR firm” database on odwyerpr.com. Basic listing cost is $100. For $300 you can display your firm’s logo and 75-word agency statement (description of PR philosophy and areas of special expertise). Pictures of key executives and even video can be added to the web listing. Send copy and either a high-res (300 dpi) JPG or TIF file to research director Melissa Werbell (melissa@odwyerpr.com).

List Your Firm With O'Dwyer's



Annual PR Buyer's Guide

O'Dwyer's 2017 PR Buyer's Guide

Jan. '17 PR Buyer's Guide (PDF)

Add Your PR Service or Product

Our January magazine contains our PR Buyer's Guide, a de facto 50+ page directory devoted to the companies that supply the PR industry with products and services. For a comprehensive list of services such as media training, video production, celebrity talent, executive search, camera ready releases and much more, PR people refer to our Buyer's Guide.

Listings also appear in the “Find the right PR service” database on odwyerpr.com for a year. This is where communicators shop online for services and products and it is the one web database you need to be part of.

Basic listing cost is $25 per category. For $225 more, you can add to your listing 75 words describing the unique nature of your product or service and a color logo.

Send copy and either a high-res (300 dpi) JPG or TIF file to john@odwyerpr.com.

Categories:
Annual Reports/Design
Assns./Clubs/Societies
Awards/Programs
Broadcast Monitoring
Camera Ready Releases
Celebrities
Clipping Services
Copywriters
CPA/Consulting Services
Crisis Management
Directories & Directory Publishers
Editorial Distribution & Services
Education
Electronic Newsfeeds/Sat. Svcs.
Executive Search
Fax Services
Fulfillment
Graphic Services
Integrated Marketing & PR
Interactive/Multimedia Services
Mailing Services
Mgmt. Consultants
Measurement & Evaluation
Media Lists
Media Monitoring

Media (Speech) Training
Media Tours/Roadshows
Newsletters
Newswires/Press Services
Photo Distribution & Photographers
Press Release Distribution
Printing
Promotions
PR Networks
Public Service Announcements
Radio
Research (Marketing Research)
Satellite Media Tours
Search Engine Optimization (SEO)
Social Media
Software Products
Speakers Service (Talent)
Special Events
Speechwriting
Translation Services
TV Production
Video
Webcasting
Website Development