Advertising Opportunities

John O'Dwyer, Advertising Sales Manager - john@odwyerpr.com

O'Dwyer's is the trusted source for those seeking the inside news of public relations. In fact, Jack O'Dwyer's Newsletter is recognized as "the bible of PR" by the New York Times. We've been covering the field for 43 years through our weekly newsletter, monthly magazine, directories, guides and website. Fiercely independent, we continue to provide news, analysis and commentary not found on any other PR website or in any other PR publication.

Website
odwyerpr.com is averaging 40,000 visits per month, almost half of which are repeat visitors. Our traffic has nearly doubled in the past year and the increase in visitors shows no sign of diminishing. We also have approximately 4,000 followers on Twitter (@odwyerpr.com).

No other PR website can keep up with the quality and quantity of news posted daily on odwyerpr.com. Over ten years of searchable coverage is available, backed by our experienced reporters. PR and communications pros get their news from us all day long--you need to be in front of that audience.

odwyerpr.com is designed to give advertisers the best chance of attracting readers' attention without distracting from content.

Subscribe to odwyerpr.com

Banner Rates:
300x250 pixels - $2,000/month, right-hand column, main pages of site
300x100 pixels - $1,500/month, right-hand column, main pages of site
728x90 pixels - $1,000/month, leaderboard, run-of-site, shared advertiser position

*Exclusive advertiser sponsorship of specific areas of the site is available (e.g. PR firms database, PR firm rankings, PR services database, etc.)

Banner Specs:
We can accommodate any type of banner (animated gif, jpg or Flash), including video and custom widgets. If Flash is used (version 10), the banner cannot have the link embedded. Use the following code and the link will be set up on our end:

on (release) {getURL (clickTAG, "_blank");}

Banner Tracking:
Our banner rotation program provides management of one or more banners across a campaign and identifies impression and click-through data. Reports can be programmed to be sent weekly or monthly. Banners can be changed as often as necessary throughout the course of a campaign.

Web Advertisers in 2011-12:

• AtomicPR, atomicpr.com
• CLIO Awards, clioawards.com
• Codie Awards, siia.net/codies
• Communicator Awards, communicatorawards.com
• Coyne PR, coynepr.com
• Custom Content Council, customcontentcouncil.com
• Edelman, edelman.com
• 5W Public Relations, 5wpr.com
• Feintuch Communications, feintuchpr.com
• Fleishman-Hillard, fleishman.com
• Gibbs & Soell, gibbs-soell.com
• Hill + Knowlton, hkstrategies.com
• Horn Group, horngroup.com
• Hunter PR, hunterpr.com
• KEF Media, kefmedia.com
• LC Williams & Associates, lcwa.com
• Levick Strategic Communications, levick.com
• Mayo Communications, mayocommunications.com
• MDC Partners, mdc-partners.com
• mononews, mononews.ca
• MWW Group, mwwpr.com
• NAPS, napsinfo.com
• Ogilvy Public Relations Worldwide, ogilvypr.com
• Omega World Travel, owt.net
• Qorvis Communications, qorvis.com
• Reputation.com, reputation.com
• Reputation Preservation & Crisis Communication Summit, ethicalcorp.com
• TGI Healthworks, tgihealthworks.com
• Weber Shandwick, webershandwick.com
• West Virginia University, imc.wvu.edu

Job Board
O'Dwyer's gives you access to the best and brightest candidates in PR and marketing communications. Promoting your jobs to our niche audience will diminish the arduous task of wading through resumes of unqualified candidates and it's free to search our resume database. You're only charged if a candidate wants to talk with you about your position.

Job Posting Rates:
30-day - $300
60-day - $400

Go to O'Dwyer's Job Board

Weekly Newsletter
Every Monday afternoon the PDF version of the 8-page, printed O'Dwyer's newsletter is e-mailed to subscribers.

Ad Rate:
Full-page color - $1,000

*Exclusive advertiser sponsorship of the PDF NL is available and includes a branded e-mail blast to subscribers and the approximately 5,000 recipients of our daily e-mail NL.

Contact john@odwyerpr.com for more info.

Subscribe to O'Dwyer's Newsletter

Daily E-mail Newsletter
Every afternoon our free e-mail newsletter is sent to approximately 5,000 subscribers who have either signed up online through odwyerpr.com or who are subscribers to our website or one of our publications. Recipients trust O'Dwyer's and are receptive to our advertisers.

Monthly Sponsorship:
300x250 pixel banner - $2,000

Weekly Sponsorship:
300x250 pixel banner - $500

Text Ad:
Up to 40 words - $100/week

Branded E-mail Blast:
Sent to 5,000+ audience - $1,500

Sign up for free e-mail newsletter

Dec. '11 Entertainment & Sports PR Magazine

Monthly Magazine
O'Dwyer's magazine, now in its 25th year, is the #1 publication for PR and marketing communications pros. The magazine has been in full text on LexisNexis since 1989--the only PR magazine on LN.

Each month, a different area of PR is examined. Issues include practice-area specific feature stories as well as profiles of PR firms with strengths in the focus area of the month. The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel. Areas examined include technology, healthcare, financial, travel and fashion to name a few. Consult our editorial calendar for more information.

The magazine focuses on the firms and individuals making news in PR as well as offering articles on industry trends. Our January issue contains our annual Buyer's Guide section, a de facto 60+ page directory devoted to the companies that supply the PR industry with products and services. For a comprehensive list of services such as media training, video production, celebrity talent, executive search, camera ready releases and much more, PR people refer to our Buyer's Guide.

Subscribe to O'Dwyer's Magazine

2012 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage
April, Broadcast Media Services
May, PR Firm Rankings
June, Multicultural/Diversity
July, Travel & Tourism
August, Prof. Svcs. & Financial/Investor Rels.
September, Beauty & Fashion
October, Healthcare & Medical
November, Technology
December, Sports & Entertainment

Ad Requirements:
We accept files in print quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.

Ad Rates & Sizes:

Closing Date:
Display and classified ad materials are due the 15th of the month prior to issue date (e.g., Nov. 15th for the December issue); space reservations are due one week prior to materials due date.

Binding:
The magazine is printed web offset on 80 lb coated stock. Binding is saddle stitched.

Circulation:
2,000 nationwide including paid and controlled. Recipients include about 1,000 heads of corporate PR departments and 1,000 PR firm executives. Monthly readership is estimated at 10,000+ public relations professionals. Delivered by 2nd Class mail. Circulation audited by the U.S. Postal Service.

Magazine Advertisers in 2011-12:

• Acquire Media
• Adams Associates, John
• AP Images
• Atomic PR
• Boardroom Communications Inc.
• Booz Allen Hamilton
• Butler Associates
• Caplan Communications
• Carpe VM
• Catapult PR-IR
• Chamberlain
• Cision
• CLIO Awards
• Comunicad
• Cone
• Cooney/Waters
• Coyne PR
• DAE Advertising
• Davies
• Dix & Eaton
• Dukas Public Relations
• Dutko Grayling Worldwide
• Envirocomm
• ETC, Inc.
• EurekAlert!
• Falls Communications
• Fleishman-Hillard
• Flowers Communications Group
• FoodMinds
• Forum Strategies & Communications
• Gourcitz Communications
• Grayling
• GYMR
• Hawkins International PR
• Hart-Boillot
• Hennes Paynter Communications
• Images Public Relations
• Janine Gordon Associates
• Jarrard Phillips Cate & Hancock
• JFK Communications
• Jones Public Affairs
• JSH&A
• Kaplow
• KEF Media
• Kovak-Likly Communications
• LaVoie Group
• Log-On
• Lou Hammond & Associates
• M Booth & Associates
• Marina Maher Communications
• MarketWire
• Matter Communications
• Merritt Group
• Morgan&Myers
• MSL Group
• NAPS
• NASDAQ OMX
• National Investor Relations Institute
• Nicolazzo & Associates, Inc.
• Ogilvy Public Relations
• Omega World Travel
• Open Channels Group
• PCI
• Peritus
• Pierpont Communications
• Pollock Communications
• Porter Novelli
• PR Newswire
• Publicis Consultants USA
• Quinn & Co.
• Red Sky Public Relations
• Revive
• RL Public Relations + Marketing
• Ron Sachs Communications
• Rosica
• Ruder Finn
• Sard Verbinnen & Co.
• Shoot Publicity
• Sidney Silverman
• Sloane & Company
• SNL IR Solutions
• TGI Healthworks
• Tierney Communications
• Tonic
• Tufts University
• TV Access
• Walek & Associates
• WCG
• Winning Strategies
• Yale Healthcare Leadership

O'Dwyer's Directory of PR Firms
The 2011 Edition of O’Dwyer’s Directory of Public Relations Firms contains listings of 1,600 public relations firms and public relations departments of advertising agencies.

The Directory’s geographical index reflects the fact that many PR firms operate from multiple office locations. This sorting is carried over into the PR specialty index which identifies firms with skills in 21 areas such as beauty and fashion, food and beverage, healthcare, investor relations, professional services, sports and entertainment, technology, and travel.

Contact John O'Dwyer, john@odwyerpr.com, for a complete mailing list in Excel format derived from the 2011 directory.

Order O'Dwyer's 2011 Directory of PR Firms

Ad Requirements:
We accept files in print quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.

Ad Sizes/Specs:
Full pg. b/w - 7.25 x 9.75 inches (trim size of 8.5 x 11; .25 bleed) - $1,200
1/2 pg. b/w - (H) 7 x 5 inches (V) 3.5 x 9.5 inches - $900

*Premium b/w positions in the directory start at $1,500; color from $3,500. Ask for details.

Closing Date:
2011 directory published in June.

Advertisers in 2011 Directory:

• Adams Associates, John
• Airfoil
• APCO Worldwide
• Atomic Public Relations
• Buchbinder Tunick & Company
• Cantor Integrated Marketing Staffing
• Catapult PR-IR
• Council of PR Firms
• Coyne PR
• Dilenschneider Group Inc.
• Dukas PR
• Edelman
• Fahlgren Mortine
• Feintuch Communications
• GolinHarris
• Gregory FCA
• Hoffman Agency, The
• Int’l Assn. of Business Communicators
• Jackson Spalding
• JSH&A
• Kaplow
• Ketchum
• Korn/Ferry International
• Levick Strategic Communications
• Lou Hammond & Associates
• Makovsky + Company
• Merritt Group
• Metro Editorial Services
• MWW Group
• Nat’l Investor Relations Institute (NIRI)
• Newman Group
• Ogilvy PR Worldwide
• Omega World Travel
• Open Channels Group
• Prentice Hall, The Practice of PR
• Public Communications Inc. (PCI)
• RF | Binder
• Rubenstein Associates
• Rubenstein Public Relations
• Ruder Finn
• Schwartz & Company, G.S.
• Shelton Group
• Shoot Publicity Wire
• Stanton PR & Marketing
• StevensGouldPincus
• Travaille Executive Search
• Trylon SMR
• TV Access
• Walek & Associates
• WCG