ADVERTISING OPPORTUNITIES
John O'Dwyer, Advertising Sales Manager - john@odwyerpr.com
Jack Fogarty, National Advertising Representative - jfogarty@odwyerpr.com

odwyerpr.com

Now is the time to secure your advertising on odwyerpr.com because of the major shift to the web among all news organizations.

O’Dwyer’s is quoted widely in major media--both the New York Times and New York Post have called us “the bible of PR.” Nearly six years of searchable coverage is available on our site, backed by experienced reporters.

PR people and other communications pros get their news from us all day long--you need to be in front of that audience.

The following positions are open to advertisers:

• Left & right-hand columns of main page
  -130x100 pixels
  -30,000 impressions/month current avg.
  -permanent position
  -$1,000/month
  
• Run-of-site anchor position
  -600x60 pixels & 470x60 for sub pages
  -30,000 impressions/month current avg.
  -shared with other advertisers
  -$750/month
  
• Run-of-site at top of page
  -420x60 pixels & 234x60 for sub pages
  -8,500 impressions/month current avg.
  -shared with other advertisers
  -$500/month
  
• Run-of-site in left-hand column of sub pages
  -110x450 pixels
  -8,000 impressions/month current avg.
  -shared with other advertisers
  -website content on certain pages does not allow for the skyscraper ad to appear
  -$500/month

  *Statistical tracking (impressions, click-throughs) is provided for all advertisers.

Banner format: Animated gif or swf (flash) files accepted. Please provide a link for the banner when clicked. If flash is used the banner cannot have the link embedded in the code. Use the following code and the link will be set up on our end:

on (release) {getURL (clickTAG, "_blank");}

Current web advertisers:

• Blinn PR, www.blinnpr.com
• Burson-Marsteller, www.bm.com
• Caplan Communications, www.caplancommunications.com
• Cision, www.cision.com
• Dilenschneider, Robert, www.dilenschneiderpower.com
• D S Simon Productions, www.dssimon.com
• Edelman, www.edelman.com
• 5W Public Relations, www.5wpr.com
• Fleishman-Hillard, www.fleishman.com
• Huberman Associates, Arnold, www.huberman.com
• KEF Media, www.kefmedia.com
• Medialink, www.medialink.com
• NAPS, www.napsinfo.com
• Omega World Travel, www.owt.net
• PIMS, www.pimsinc.com
• Ruder Finn, www.ruderfinn.com
• Willard Group, www.twgworld.com

O'Dwyer's PR Report magazine

O'Dwyer's PR Report is the #1 publication for PR and communications marketing professionals. The magazine, now in its 21st year of publication, has been in full text on LexisNexis since 1989--the only PR magazine on LN.

Our subscribers, national in scope, are from Fortune 1,000 sized companies (about 40-45%) and from PR agencies of all sizes (about 35-40%.) The remainder come from government agencies, industry associations and the companies that provide products and services to professional communicators. Circulation is to 2,000 paid and controlled. Monthly readership has been estimated at 10,000+.

Each month, a different area of PR is examined. These issues include practice-area specific feature stories as well as profiles of PR agencies with strengths/specializations in the focus area of the month. The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel. Areas examined include technology, healthcare, financial, travel and fashion to name a few. Consult our editorial calendar for more information.

The magazine focuses on the firms and individuals making news in PR as well as offering articles on industry trends. Our January issue contains our annual Buyer's Guide section, a de facto 60+ page directory devoted to the companies that supply the PR industry with products and services. For a comprehensive list of services such as media training, video production, celebrity talent, executive search, camera ready releases and much more, PR people refer to our Buyer's Guide.

2008 Editorial Calendar:

January, PR Buyer's Guide
February, Environmental PR & Public Affairs
March, Food & Beverage
April, Broadcast Media Services
May, PR Firm Rankings
June, International/Global & Research
July, Travel & Tourism
August, Special Issue
September, Beauty & Fashion
October, Healthcare & Medical
November, Technology
December, Sports & Celebrities

Rates and requirements:

• Ad Requirements: We accept files in print quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.
• Mechanical Specifications:
  -trim size is 8 1/2 x 11 inches
  -type area is 7 1/4 x 9 3/4 inches for full page
  -hash marks required at 8 1/2 and 11 for positioning
  -bleed is 1/4 inch extra for all sides
  
• Closing Dates: Display and classified ad materials are due the 15th of the month prior to issue date (e.g., Nov. 15th for the December issue); space reservations are due one week prior to materials due date.
• Binding: The magazine is printed web offset on 80 lb coated stock. Binding is saddle stitched.
• Circulation: 2,000 nationwide including paid and controlled. Recipients include about 1,000 heads of corporate PR departments and 1,000 PR firm executives. Monthly readership is estimated at 10,000+ public relations professionals. Delivered by 2nd Class mail. Circulation audited by the U.S. Postal Service.

Current magazine advertisers (January 2008 issue):

• AdMedia Partners
• Auritt Communications
• Burson-Marsteller
• Cantor Executive Search
• Cision
• Custom Publishing Council
• Dilenschneider Group
• Edelman
• EurekAlert!
• Family Features Editorial
• Fleishman-Hillard
• Kaplow
• KEF Media
• M Booth Associates
• Manning Selvage & Lee
• Media Distribution Services
• NAPS
• Ott Promotions, Bonnie
• PIMS
• Power2Show
• Rosica Strategic PR
• Ruder-Finn
• Schwartz Communications
• Spring Assocs. Inc.
• StevensGould Partners
• Strauss Radio
• TV Access
• TV Eyes
• Vidicom
• Weber Shandwick

O'Dwyer's Directory of PR Firms

The 2007 edition of O'Dwyer's Directory of PR Firms contains listings on 2,000+ public relations firms and public relations departments of advertising agencies and their branches. There is a section listing PR firms (including branch offices of U.S. PR firms) in 58 foreign countries. The last section of the Directory cross-indexes 8,500 client organizations.

The rankings of PR firms are one of the Directory's most popular features and are intended to allow the reader to draw rough conclusions regarding the growth of agencies during the year. Outside CPAs of the firms were asked to do a "Special Report" on the figures involved. While not the same as a full audit, such a report, also referred to as an "agreed-upon-procedure," carries the full endorsement of the CPA firms.

Another popular feature of the Directory is the index indentifying firms with skills in specialized areas such as beauty and fashion, investor relations, food and beverage, technology, sports and travel.

Contact John O'Dwyer, john@odwyerpr.com, for a complete mailing list in Excel format derived from the 2007 directory.

• Ad Rates: $1,200 for a full page run of press, black and white ad. Special positions are available beginning at $1,500. Two page spreads are $2,800. Half page ads are $1,000, run of press. Half page spreads are $2,000. (All ad placements include a copy of the $175 Directory)
• Ad Size: Trim size is 8 1/2" x 11". Full page ad: 7"(w) x 10"(h) live area. Half page ads are sized at either 4" x 10" or 7" x 5". For a non-bleed spread add 1/2" all around for live type. Bleed spread add 1/8" all around including 1/8" in the gutter.
• Mechanical Specifications: We accept files in print-quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.
• Deadlines: Space by Apr. 15, 2008; materials by April 30, 2008.

Advertisers in 2007 Directory:

• Adams Associates, John
• AdMedia Partners
• AMACOM -- Rebuilding Brand America
• APCO Worldwide
• Arthur Page Society
• Auritt Communications
• Bloom, Gross & Associates
• Buchbinder Tunick & Company
• Burson-Marsteller
• Cantor Concern
• Carmichael Lynch Spong
• Celebrity Source
• Cerrell Associates
• Charet Associates
• Cision
• Council of PR Firms
• Coyne Public Relations
• Cushman/Amberg Communications
• Davies
• DCI Group
• De Vries Public Relations
• Dezenhall Resources -- Damage Control
• Dilenschneider Group Inc.
• DKC/Dan Klores Communications
• Edelman
• Fleishman-Hillard
• Frankfurt Kurnit Klein & Selz
• Fry Group, Inc.
• GolinHarris
• Hammond & Associates, Lou
• Healthstar PR
• Huberman Associates, Inc., Arnold
• International Association of Business Communicators (IABC)
• Institute for PR
• Jackson Spalding
• Jeffrey Group
• Kaplan Publishing -- PR on a Budget
• Kaplow
• KCSA PR Worldwide
• Kellen Communications
• Ketchum
• Korn/Ferry International
• Linden Alschuler & Kaplan
• Lippe Taylor Brand Communications
• M Booth & Associates
• Makovsky & Company
• Manning Selvage & Lee
• Marshall Consultants
• Marston and Associates, Robert
• Media Distribution Services
• Metro Editorial Services
• MWW Group
• National Investor Relations Institute (NIRI)
• New York Women In Communications
• North American Precis Syndicate (NAPS)
• Newman Group
• Ogilvy Public Relations Worldwide
• Pierpont Communications
• PIMS
• Pinnacle Worldwide
• Planned TV Arts
• Porter Novelli
• PRSA-New York
• Prentice Hall Communication --The Practice of PR
• Public Communications (PCI)
• Quinn & Co. Public Relations
• Qorvis Communications
• Regan Communications
• RF|Binder Partners
• Rosenberg Group
• Rubenstein Associates
• Ruder-Finn
• Ruder-Finn -- Trust
• S3C, Gerard Souham Group of Communications Cos.
• Schwartz Communications
• Schwartz & Company, G.S.
• Spring Associates, Dennis
• Stanton Crenshaw Communications
• StevensGouldPincus
• Taylor
• Taylor & Ives
• Tech Image
• Tierney Communications
• Torrenzano Group
• Travaille Executive Search
• Trevelino/Keller Communications Group
• Trylon Strategic Media Relations
• TV Access
• v-Fluence
• Vocus
• Waggener Edstrom
• Walek & Associates
• Weber Shandwick
• Wieck Media
• Zeno Group