Advertising Opportunities

Sharlene Spingler, Assoc. Publisher, 646/843-2088, sharlene@odwyerpr.com

Your most efficient and effective route to public relations executives with buying power is via O’Dwyer media—website, magazine and Directory of PR Firms.

You’ll join an illustrious roster of established PR firms and service companies that have obtained results by advertising in PR’s most authoritative news media (described as the “bible of PR” by both the New York Times and Washington Post).
 
You’ll reach PR’s most sophisticated, powerful audience which relies on our in-depth stories and extensive databases backed by 45 years of reporting on PR. The “Find the Right PR Firm” and “Find the Right PR Service” databanks are two of the most popular areas. Buyers searching for expertise in 12 specialized areas such as health, tech and finance are often directed to the exclusive O’Dwyer rankings in these specialties.

Associate Publisher Sharlene Spingler (sharlene@odwyerpr.com) can arrange the right package of advertising to suit your needs and budget.

Website
No other PR website can keep up with the quality and quantity of news posted daily on odwyerpr.com. Over ten years of searchable coverage is available, backed by our experienced reporters. PR and communications pros get their news from us all day long--you need to be in front of that audience.

Stats for odwyerpr.com (compared to last year for same period)

We also have approximately 7,000 followers on Twitter (@odwyerpr.com).

odwyerpr.com is designed to give advertisers the best chance of attracting readers' attention without distracting from content.

Subscribe to odwyerpr.com

Banner Rates:
728x90 pixels - $3,000/month, leaderboard, main pages of site
300x250 pixels - $2,000/month, right-hand column, main pages of site
300x100 pixels - $1,500/month, right-hand column, main pages of site

Ranking of PR Firms

PR Firms Database

*Exclusive advertiser sponsorship of specific areas of the site is available (e.g. PR firm rankings, PR firms database, etc.)

Banner Specs:
We can accommodate any type of banner (animated gif, jpg or Flash), including video and custom widgets. If Flash is used make sure it’s version 10 and do not embed the link for the banner but instead embed the following code and the link will be set up on our end:

on (release) {getURL (clickTAG, "_blank");}

Banners can be changed as often as necessary throughout the course of a campaign.

Tracking:
We can provide an impression count for banners over the course of a campaign. Advertisers should designate a landing page only accessible through the banner running on odwyerpr.com in order to most accurately track "click-throughs."

Web Advertisers (past & current):

• APCO, apcoworldwide.com
• Appinions, appinions.com
• AtomicPR, atomicpr.com
• Catapult PR-IR, catapultpr-ir.com
• Chevron, chevron.com
• CLIO Awards, clioawards.com
• Codie Awards, siia.net/codies
• Communicator Awards, communicatorawards.com
• Coyne PR, coynepr.com
• Custom Content Council, customcontentcouncil.com
• Dukas Public Relations, dukaspr.com
• Edelman, edelman.com
• 5W Public Relations, 5wpr.com
• Feintuch Communications, feintuchpr.com
• Finn Partners, finnpartners.com
• Fleishman-Hillard, fleishman.com
• French | West | Vaughan, fwv-us.com
• Gibbs & Soell, gibbs-soell.com
• Hill + Knowlton, hkstrategies.com
• Horn Group, horngroup.com
• Hunter PR, hunterpr.com
• Janine Gordon Associates, jgordonassociates.com
• Jarrard Phillips Cate & Hancock, jarrardinc.com
• KEF Media, kefmedia.com
• Kellen Communications, kellencompany.com
• LC Williams & Associates, lcwa.com
• Levick Strategic Communications, levick.com
• Mayo Communications, mayocommunications.com
• MDC Partners, mdc-partners.com
• MediaTracks Communications, mediatracks.com
• mononews, mononews.ca
• MWW Group, mwwpr.com
• NAPS, napsinfo.com
• Ogilvy Public Relations Worldwide, ogilvypr.com
• Omega World Travel, owt.net
• Pollock Communications, ppmgcorp.com
• PRWeb, prweb.com
• Qorvis Communications, qorvis.com
• Reputation.com, reputation.com
• Reputation Preservation & Crisis Communication Summit, ethicalcorp.com
• Revive Public Relations, revivepublicrelations.com
• RF Binder, rfbinder.com
• Rubenstein Public Relations, rubensteinpr.com
• Shoot Publicity Wire, shootonline.com
• SplashLab Social, splashlabsocial.com
• Strauss Media Strategies, straussmedia.com
• Taylor, taylorstrategy.com
• TGI Healthworks, tgihealthworks.com
• Vocus, vocus.com
• W2O Group, w2ogroup.com
• Weber Shandwick, webershandwick.com
• West Virginia University, imc.wvu.edu

Daily E-mail Newsletter
Every afternoon our free e-mail newsletter is sent to approximately 5,600 subscribers who have either signed up online through odwyerpr.com or who are subscribers to our website or one of our publications. Recipients trust O'Dwyer's and are receptive to our advertisers.

Monthly Sponsorship:
300x250 pixel banner - $2,000

Weekly Sponsorship:
300x250 pixel banner - $500

Text Ad:
Up to 40 words - $100/week

Branded E-mail Blast:
Sent to 5,600 audience - $1,500

Sign Up For Free E-Mail Newsletter

Job Board
O'Dwyer's gives you access to the best and brightest candidates in PR and marketing communications.

Promoting your jobs to our niche audience will diminish the arduous task of wading through resumes of unqualified candidates and it's free to search our resume database.

You're only charged if a candidate wants to talk with you about your position.

Job Posting Rates:
30-day - $300
60-day - $400

Post a Resume   Post a Job

Weekly Newsletter
Every Monday afternoon the PDF version of the 8-page, printed O'Dwyer's newsletter is e-mailed to subscribers.

Ad Rate:
Full-page color - $1,000

*Exclusive advertiser sponsorship of the PDF NL is available and includes a branded e-mail blast to subscribers and the approximately 5,600 recipients of our daily e-mail NL.

Contact john@odwyerpr.com for more info.

Subscribe to O'Dwyer's Newsletter

May '13 PR Firm Rankings Magazine

Monthly Magazine
O'Dwyer's magazine, now in its 27th year, is the #1 publication for PR and marketing communications pros. The magazine has been in full text on LexisNexis since 1989--the only PR magazine on LN.

Each month, a different area of PR is examined. Issues include practice-area specific feature stories as well as profiles of PR firms with strengths in the focus area of the month. The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel. Areas examined include technology, healthcare, financial, travel and fashion to name a few. Consult our editorial calendar for more information.

The magazine focuses on the firms and individuals making news in PR as well as offering articles on industry trends. Our January issue contains our annual Buyer's Guide section, a de facto 60+ page directory devoted to the companies that supply the PR industry with products and services. For a comprehensive list of services such as media training, video production, celebrity talent, executive search, camera ready releases and much more, PR people refer to our Buyer's Guide.

Subscribe to O'Dwyer's Magazine

2013 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage
April, Broadcast Media Services
May, PR Firm Rankings
June, Multicultural/Diversity
July, Travel & Tourism
August, Prof. Svcs. & Financial/Investor Rels.
September, Beauty & Fashion
October, Healthcare & Medical
November, Technology
December, Sports & Entertainment

Ad Rates:
Full pg. color - 8.5 x 11 inches (1/8 inch bleed on all sides) - $1,500; $1,200 (6X); $1,050 (12X)
1/2 pg. color - (H) 7.25 x 4.75 inches (Island) 4.75 x 7.25 inches - $900; $775 (6X); $675 (12X)
1/3 pg. color - (V) 2.25 x 9.75 inches (Block) 4.75 x 4.75 inches - $500; $425 (6X); $375 (12X)

Ad Specs:
Send a print-quality (300 dpi) CMYK PDF with all fonts embedded and all layers flattened by the 15th of the month prior to issue date (e.g., Apr. 15th for the May issue). The magazine is printed web offset on 80 lb coated stock. Binding is saddle stitched.

Circulation:
2,000 nationwide including paid and controlled. Recipients include about 1,000 heads of corporate PR departments and 1,000 PR firm executives. Monthly readership is estimated at 10,000+ public relations professionals. Delivered by 2nd Class mail. Circulation audited by the U.S. Postal Service.

Magazine Profiles
Each month we examine a different area of PR and feature profiles of PR firms with strengths in the focus area. The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel. Profiles must be submitted by the 15th of the month prior to issue date of the magazine. You can, however, add your profile at any time to the web listing of profiles. Cost is $175. A picture can be added for $50.

Half and full page advertisers receive a free profile and picture placement. Send copy and either a high-res (300 dpi) JPG or TIF file to magazine editor John Gingerich (jon.gingerich@odwyerpr.com).

Submit Profile for O'Dwyer's Magazine

Jan. '13 PR Buyer's Guide

Annual PR Buyer's Guide
Our January magazine contains our PR Buyer's Guide, a de facto 50+ page directory devoted to the companies that supply the PR industry with products and services. For a comprehensive list of services such as media training, video production, celebrity talent, executive search, camera ready releases and much more, PR people refer to our Buyer's Guide.

Listings also appear in the “Find the right PR service” database on odwyerpr.com for a year. This is where communicators shop online for services and products and it is the one web database you need to be part of.

Basic listing cost is $25 per category. For $225 more, you can add to your listing 75 words describing the unique nature of your product or service and a color logo.

Send copy and either a high-res (300 dpi) JPG or TIF file to research director Melissa Werbell (melissa@odwyerpr.com).

Magazine Advertisers (past & current):

• Acquire Media
• Adams Associates, John
• AP Images
• Atomic PR
• Boardroom Communications Inc.
• Booz Allen Hamilton
• Butler Associates
• Caplan Communications
• Carpe VM
• Catalyst PR
• Catapult PR-IR
• Chamberlain
• Cision
• CLIO Awards
• Comunicad
• Cone
• Cooney/Waters
• Coyne PR
• DAE Advertising
• Davies
• Dix & Eaton
• Dukas Public Relations
• Dutko Grayling Worldwide
• Envirocomm
• ETC, Inc.
• EurekAlert!
• Fahlgren Mortine
• Falls Communications
• Finn Partners
• Fleishman-Hillard
• Flowers Communications Group
• FoodMinds
• Forum Strategies & Communications
• Gourvitz Communications
• Grayling
• GYMR
• Hawkins International PR
• Hart-Boillot
• Hennes Paynter Communications
• Images Public Relations
• Janine Gordon Associates
• Jarrard Phillips Cate & Hancock
• JFK Communications
• Joele Frank, Wilkinson Brimmer Katcher
• Johns Hopkins University
• Jones Public Affairs
• JSH&A
• Kaplow
• KEF Media
• Kovak-Likly Communications
• Lambert Edwards & Associates
• LaVoie Group
• Live Star Entertainment
• Log-On
• Lou Hammond & Associates
• M Booth & Associates
• Marina Maher Communications
• MarketWire
• Matter Communications
• Merritt Group
• Morgan&Myers
• MSLGroup
• NAPS
• NASDAQ OMX
• National Investor Relations Institute
• Nicolazzo & Associates, Inc.
• Ogilvy Public Relations
• Omega World Travel
• Open Channels Group
• PCI
• Peritus
• Pierpont Communications
• PIMS
• Pollock Communications
• Porter Novelli
• PR Newswire
• Premiere TV
• Public Communications Inc.
• Publicis Consultants USA
• Quinn & Co.
• Red Sky Public Relations
• ReviveHealth
• RL Public Relations + Marketing
• Ron Sachs Communications
• Rosica
• Ruder Finn
• Sard Verbinnen & Co.
• Shoot Publicity
• Sidney Silverman
• Sloane & Company
• SNL IR Solutions
• Stanton Communications
• TGI Healthworks
• Tierney Communications
• Tonic
• Tufts University
• TV Access
• Waggener Edstrom
• Walek & Associates
• WCG
• West Virginia University
• Winning Strategies
• Yale Healthcare Leadership
• Zing

O'Dwyer's Directory of PR Firms
The 2012 Edition of O’Dwyer’s Directory of Public Relations Firms contains listings of 1,600 public relations firms and public relations departments of advertising agencies.

The Directory’s geographical index reflects the fact that many PR firms operate from multiple office locations. This sorting is carried over into the PR specialty index which identifies firms with skills in 22 areas such as beauty and fashion, food and beverage, healthcare, investor relations, professional services, sports and entertainment, technology, and travel.

Contact John O'Dwyer, john@odwyerpr.com, for a complete mailing list in Excel format derived from the 2012 directory.

Order O'Dwyer's 2012 Directory of PR Firms

Ad Requirements:
We accept files in print quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.

Ad Sizes/Specs:
Full pg. b/w - 7.25 x 9.75 inches (trim size of 8.5 x 11; .25 bleed) - $1,200
1/2 pg. b/w - (H) 7 x 5 inches (V) 3.5 x 9.5 inches - $900

*Premium b/w positions in the directory start at $1,500; color from $3,500. Ask for details.

Send a print-quality (300 dpi) B/W PDF with all fonts embedded and all layers flattened.

Closing Date:
2013 directory to be published in June. Artwork needed by Apr. 22.

PR Firm Listings
Listings in our printed directory of PR firms are also appear in the “Find the right PR firm” database on odwyerpr.com. Basic listing cost is $100. For $300 you can display your firm’s logo and 75-word agency statement (description of PR philosophy and areas of special expertise). Pictures of key executives and even video can be added to the web listing. Send copy and either a high-res (300 dpi) JPG or TIF file to research director Melissa Werbell (melissa@odwyerpr.com).

List Your Firm With O'Dwyer's

Advertisers in 2012 Directory:

• Adams Associates, John
• APCO Worldwide
• Atomic Public Relations
• Buchbinder Tunick & Company
• Cantor Integrated Marketing Staffing
• Council of PR Firms
• Coyne PR
• Dilenschneider Group Inc.
• Dukas PR
• Edelman
• Feintuch Communications
• Gregory FCA
• Jackson Spalding
• Kaplow
• Kellen Communications
• Ketchum
• Korn/Ferry International
• Levick Strategic Communications
• Lou Hammond & Associates
• Makovsky + Company
• MWW Group
• Nat’l Investor Relations Institute (NIRI)
• NAPS
• Newman Group
• Ogilvy PR Worldwide
• Open Channels Group
• Pearson, The Practice of PR
• Public Communications Inc. (PCI)
• RF | Binder
• Rubenstein Associates
• Rubenstein Public Relations
• Schwartz & Company, G.S.
• Shelton Group
• Shoot Publicity Wire
• Stanton PR & Marketing
• StevensGouldPincus
• Travaille Executive Search
• Trylon SMR
• TV Access
• Walek & Associates
• WCG