ADVERTISING OPPORTUNITIES
John O'Dwyer, Advertising Sales Manager - john@odwyerpr.com

O'Dwyer's is the trusted source for those seeking the inside news of public relations. In fact, Jack O'Dwyer's Newsletter is recognized as "the bible of PR" by the New York Times. We've been covering the field for over 40 years through our weekly newsletter, monthly magazine, directories, guides and website. Fiercely independent, we continue to provide news, analysis and commentary not found on any other PR website or in any other PR publication.

odwyerpr.com

The site averaged 18,000 unique visitors (44,000 visits) and 250,000 page views per month in 2009. No other PR website can keep up with the quality and quantity of news posted daily on odwyerpr.com. Over ten years of searchable coverage is available, backed by our experienced reporters. PR and communications pros get their news from us all day long--you need to be in front of that audience.

odwyerpr.com is designed to give advertisers the best chance of attracting readers' attention without distracting from content.

Banner positions:

• Leaderboard - non-subscriber main page
  728x90 pixels - $2,000/month, single advertiser position
• Leaderboard - subscriber main page & blog
  728x90 pixels - $500/month, shared advertiser position
• Leaderboard - sub pages, run-of-site
  420x60 pixels - $500/month, shared advertiser position
• Right-hand column - non-subscriber & subscriber main pages
  300x250 pixels - $1,500/month, separate advertiser positions
  300x100 pixels - $1,000/month, separate advertiser positions
• Skyscraper - left-hand column, sub pages, run-of-site
  110x450 pixels - $500/month, shared advertiser position
• Anchor - run-of-site
  728x90 pixels - $1,000/month, shared advertiser position
  

*Exclusive advertiser sponsorship of specific areas of the site is available (e.g. PR firm rankings, PR services database, etc.)

Banner specs: O'Dwyer's can accommodate any type of banner (animated gif, jpg or flash), including video and custom widgets. If flash is used the banner cannot have the link embedded in the code. Use the following code and the link will be set up on our end:

on (release) {getURL (clickTAG, "_blank");}

Banner tracking: Our banner rotation program provides management of one or more banners across a campaign and identifies impression and click-through data. Reports can be programmed to be sent weekly or monthly. Banners can be changed as often as necessary throughout the course of a campaign.

Current web advertisers:

• AtomicPR, atomicpr.com
• Dow Jones, dowjones.com
• Edelman, edelman.com
• ExL Pharma, exlpharma.com
• 5W Public Relations, 5wpr.com
• Fleishman-Hillard, fleishman.com
• KEF Media, kefmedia.com
• Mark Haefeli Productions, mhp3.com
• Mayo Communications, mayocommunications.com
• MWW Group, mwwpr.com
• Omega World Travel, owt.net
• PIMS, pimsinc.com
• PRWeb, prweb.com
• Ruder Finn, ruderfinn.com
• Social Media World Forum, socialmedia-forum.com
• Weber Shandwick, webershandwick.com

Weekly E-mail Newsletter

Every Thursday afternoon our free e-mail newsletter is sent out to 6,000+ subscribers who have either signed up online through odwyerpr.com or who are subscribers to our website or one of our publications. Recipients trust O'Dwyer's and are receptive to our advertisers.

Monthly sponsorship is $1,000.

Current e-mail newsletter advertisers:

• Weber Shandwick, webershandwick.com
• Dow Jones, dowjones.com

Advertisers can also send an e-mail "blast" to our subscriber list separate from the e-mail newsletter. The e-mail needs to be in HTML format and we provide stats on open rate and click-throughs.

Cost per blast is $1,000.

O'Dwyer's Monthly Magazine

O'Dwyer's magazine, now in its 24th year, is the #1 publication for PR and marketing communications pros. The magazine has been in full text on LexisNexis since 1989--the only PR magazine on LN.

Our subscribers, national in scope, are from Fortune 1,000 sized companies (about 40-45%) and from PR agencies of all sizes (about 35-40%.) The remainder come from government agencies, industry associations and the companies that provide products and services to professional communicators. Circulation is to 2,000 paid and controlled. Monthly readership has been estimated at 10,000+.

Each month, a different area of PR is examined. Issues include practice-area specific feature stories as well as profiles of PR firms with strengths in the focus area of the month. The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel. Areas examined include technology, healthcare, financial, travel and fashion to name a few. Consult our editorial calendar for more information.

The magazine focuses on the firms and individuals making news in PR as well as offering articles on industry trends. Our January issue contains our annual Buyer's Guide section, a de facto 60+ page directory devoted to the companies that supply the PR industry with products and services. For a comprehensive list of services such as media training, video production, celebrity talent, executive search, camera ready releases and much more, PR people refer to our Buyer's Guide.

New Digital Edition

In September we launched the digital edition of our magazine. The full magazine, including print ads, is converted into an easy-to-read online version each month. Readers can print, bookmark and e-mail a story or page and share links via Facebook, Twitter, etc.

The digital edition is a great showcase for advertisers because their ads "live" online forever. Archives of past magazines are easily accessed. Also, all ads are hyperlinked to company websites and the digital format allows for tracking of impressions and click-throughs.

Monthly sponsorship of the digital edition is available for $3,500 and includes:

• Full page, color print placement
• Banners surrounding the digital magazine interface
• Banner on the e-mail blast announcing the magazine

2010 Editorial Calendar:

January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage
April, Broadcast Media Services
May, PR Firm Rankings
June, Multicultural/Diversity
July, Travel & Tourism
August, Prof. Svcs. & Financial/Investor Rels.
September, Beauty & Fashion
October, Healthcare & Medical
November, Technology
December, Sports & Entertainment

Ad Requirements: We accept files in print quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.

Ad Rates & Sizes:

Closing Dates: Display and classified ad materials are due the 15th of the month prior to issue date (e.g., Nov. 15th for the December issue); space reservations are due one week prior to materials due date.

Binding: The magazine is printed web offset on 80 lb coated stock. Binding is saddle stitched.

Circulation: 2,000 nationwide including paid and controlled. Recipients include about 1,000 heads of corporate PR departments and 1,000 PR firm executives. Monthly readership is estimated at 10,000+ public relations professionals. Delivered by 2nd Class mail. Circulation audited by the U.S. Postal Service.

Magazine advertisers in 2009:

• 360 Public Relations
• Abernathy MacGregor Group
• Auritt Communications
• Boardroom Communications
• Bonnie Ott Communications
• Bridgeman Communications
• BurrellesLuce
• Cantor Executive Search
• Caplan Communications
• Caponigro Public Relations
• Catapult PR-IR
• Charleston | Orwig
• Coyne Public Relations
• CRT/Tanaka
• Dilenschneider Group
• Edelman
• EurekAlert
• Envirocomm
• Family Features
• Filtrbox
• Fleishman-Hillard
• FoodMinds LLC
• Harvard Kennedy School
• Hotnewz.TV
• I.C.M.
• ICR
• Institute for Crisis Management
• John Adams Associates
• Joele Frank, Wilkinson Brimmer Katcher
• JSH&A
• Kaplow
• KEF Media
• Kogan Page
• Kwittken & Co.
• Kekst & Company
• Levick Strategic Communications
• Lippe Taylor
• Log-On
• M Booth & Associates
• M. Young Associates
• Medialink
• MS&L
• Padilla Speer Beardsley
• Paul Werth Assocs.
• Pearson Higher Ed.
• PIMS
• Pollock Communications
• Porter Novelli
• PRAOA
• Ron Sachs Communications
• Ruder Finn
• Sard Verbinnen & Co.
• Shelton & Caudle Inc.
• Send2Press
• Solomon McCown & Company
• Spectrum Science
• Stevens Gould Pincus
• Strauss Radio
• TGI Healthworks
• Tierney Communications
• TV Access
• Vista Satellite
• Weber Shandwick
• WeissComm Partners
• Wordhampton PR
• Zeno Group

O'Dwyer's Directory of PR Firms

The 2009 edition of O'Dwyer's Directory of PR Firms contains listings on 1,850+ public relations firms and public relations departments of advertising agencies and their branches. There is a section listing PR firms (including branch offices of U.S. PR firms) in 48 foreign countries. The last section of the Directory cross-indexes 7,750 client organizations.

The rankings of PR firms are one of the Directory's most popular features and are intended to allow the reader to draw rough conclusions regarding the growth of agencies during the year. Outside CPAs of the firms were asked to do a "Special Report" on the figures involved. While not the same as a full audit, such a report, also referred to as an "agreed-upon-procedure," carries the full endorsement of the CPA firms.

Another popular feature of the Directory is the index indentifying firms with skills in specialized areas such as beauty and fashion, investor relations, food and beverage, technology, sports and travel.

Contact John O'Dwyer, john@odwyerpr.com, for a complete mailing list in Excel format derived from the 2009 directory.

Ad Requirements: We accept files in print quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.

Ad Sizes/Specs:
Full pg. b/w - 7.25 x 9.75 inches (trim size of 8.5 x 11; .25 bleed) - $1,200
1/2 pg. b/w - (H) 7 x 5 inches (V) 3.5 x 9.5 inches - $900

*Premium positions in the directory start at $1,500.  Ask for details.

Deadlines 2010 directory to be published in June.

Advertisers in 2009 Directory:

• Adams Associates, John
• APCO Worldwide
• Auritt Communications
• Buchbinder Tunick & Company
• Cantor Concern
• Carmichael Lynch Spong
• Celebrity Source
• Chandler Chicco
• CooperKatz
• Council of PR Firms
• Coyne PR
• Crosby Mktg. Comms.
• Dilenschneider Group Inc.
• DKC/Dan Klores Comms.
• Dukas PR
• Edelman
• Fleishman-Hillard
• GolinHarris
• Huberman Assocs., Inc., Arnold
• Int’l Assn. of Bus. Comm. (IABC)
• IPRA
• JSH&A
• Kaplow
• Ketchum
• Korn/Ferry International
• Linden Alschuler & Kaplan
• Log-On
• Lou Hammond & Associates
• M Booth & Associates
• Makovsky + Company
• Manning Selvage & Lee
• Medialink
• Nat’l Investor Rels. Instit. (NIRI)
• Newman Group
• Ogilvy Public Relations Worldwide
• PIMS
• Porter Novelli
• Prentice Hall, The Practice of PR
• Public Communications (PCI)
• Qorvis Communications
• Rubenstein Associates
• Rubenstein Public Relations
• Ruder Finn
• S3C
• Schwartz Communications
• Schwartz & Company, G.S.
• Stanton PR & Mktg.
• StevensGouldPincus
• Taylor & Ives
• Tierney Communications
• Torrenzano Group
• Travaille Executive Search
• Trylon Strategic Media Relations
• TV Access
• VMS
• Walek & Associates
• Weber Shandwick