Brian A. Kilgore - Toronto (3/05):
Some things I learned.
Internal communications, speaking to an organization's most important audience, is a job for juniors. Same for media relations.
Fired / outplaced journalists are a good source of PR professionals.
One microphone and two people is the way to goes, says some big US University.
Cutaways are for video shown to other people, not Mr. D and Ms. V's audience.
Any real example (i.e. Names make news) is to be skipped.
Same goes for graphics, signs, objects, charts -- these are to be skipped with video.