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More in our Buyer's Guide

Buyer's Guide

March 2, 2010


Bob Dittmer and Julie Vincent, professors of Indiana University's master's in PR program, discuss the past, present and future of PR, including social media, PR's "misunderstood" image among the public, and other issues in a seven-minute video.

On the difference between advertising, PR and and marketing, Vincent said advertising sustains brands that PR builds, while marketing is about getting products and services bought and sold, which is also supported by PR.

On PR's bad press, Dittmer notes: "We do teach people that 'spin' is a four-letter word and that if you're spinning, you're lying."

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Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.


Brian A. Kilgore - Toronto (3/05):
Some things I learned.

Internal communications, speaking to an organization's most important audience, is a job for juniors. Same for media relations.

Fired / outplaced journalists are a good source of PR professionals.

One microphone and two people is the way to goes, says some big US University.

Cutaways are for video shown to other people, not Mr. D and Ms. V's audience.

Any real example (i.e. Names make news) is to be skipped.

Same goes for graphics, signs, objects, charts -- these are to be skipped with video.

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