Ad/PR agency Indeahaus asked marketing executives "What is the biggest challenge in PR?" and received a variety of different answers with some consistent themes throughout.
Here are a few thoughts:
"Not having people assume it's all PR. when you show up to tell a story they assume you're just a flack."
— Bill Flanagan, executive VP, corporate realtions, Allegheny Conference on Community Development
"The balance you have to walk between transparency and effective branding."
— Chauncey Smith, chief sales/marketing director, ScienceMedia
"The word spin should never be in any person's vocabulary."
— Saul Markowitz, Markowitz Communications.
"The consumer is a cynic. Every time PR comes out it looks like PR or spin. And I think people smell it coming."
— Kevin Popvic, founder of Ideahaus
"The public reations folks have a chance to lead [the social media] charge."
— Brian Bronaugh, Mullen/Pittsburgh
"Every day the landscape changes with social media."
— Paige Beal, Point Park University professor
"I'd like to see more integration, especially working in an ad agency. Often it seems that PR is not fully integrated."
— David Sladack, VP, Brunner Advertising
"Public relations has as tendency to get a little soft. ...It's going to need to be measured more particularly as it moves more into social media."
— Realin Sawka Musuraca, digital strategist