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May 20, 2010

DO ENDORSEMENTS MATTER?

 

Larry Powell, a former communications consultant who is a Ph.D. and professor of comms. studies at the Univ. of Alabama, says political endorsements are mostly "worthless" and don't often lead to victory, despite their perceived importance.

Newspaper endorsements often hurt candidates, he notes. There is an exception, however...

Do Endorsements Matter? It Depends, Says UAB Political Communications Expert from uabnews on Vimeo.

 
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