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July 1, 2010



By Greg Hazley

Social media for a large company should be about listening, participating and ultimately taking consumers somewhere, said Janet Swaysland, senior VP of global communications for, in an interview with SmartBrief.

Swaysland, who discussed SM's place in a large company like Monster, noted a good place to start in the space is simply by listening. She sees SM as a way to extend what the company is doing and "activate" Monster's 5,600 employees.

"Our strategy really is to be tuned into the conversation, participate in the conversation, and ultimately take our customers somewhere as as result," she said.

She also discusses where SM fits into a large corporate communications aparatus, the importance of keeping a SM policy in place, and other companies that she thinks are doing it well:

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