MIAMI MOVES TOURISM PR TO CURRENT
The Greater Miami Convention & Visitors Bureau has moved its tourism PR account to Interpublic’s Current Lifestyle Marketing, following an RFQ process.
Development Counselors International was the incumbent.
Charlie Haz, a media relations staffer at the bureau, told O’Dwyer’s 11 firms pitched, a field which was narrowed to six finalists.
Current’s New York office will lead the account. The Chicago-based firm is led by Weber Shandwick alum Virginia Devlin, who confirmed the win.
Devlin said the account will be under the leadership of Sara Joseph, VP and the agency’s travel practice head.
The RFQ, released in September, called for a three-year contract through September 2013 guiding PR for the Miami “brand.”
Work includes development and implementation of a strategic PR plan, as well as efforts like press tours.
A specific emphasis is placed on attracting visitors through media publicity during the summer and so-called shoulder season, between the peak and low point.
ROSENBERG EXITS PN FOR EURO RSCG
Lisa Rosenberg left Porter Novelli after two decades for the president slot at Euro RSCG Worldwide PR, one of three key moves at the Havas unit.
Current president Marian Salzman, who worked with Rosenberg at PN, has moved into the new CEO of North American PR slot at Euro RSCG. Also, Katie McSorley, who headed Euro PR’s Pittsburgh office, was named president for the Mid-Atlantic region.
Rosenberg was a senior partner, director of global brand marketing and managing director of the New York office of PN, part of Omnicom, where she started in 1990 as an account executive and rose through the ranks, handling some of the agency’s most iconic accounts like M&M’s, Uncle Ben’s, Kellogg’s and Heineken.
“She’s a legendary consumer marketer, a focused manager and a hard-driving new business leader-something I know from working closely with her at Porter,” Salzman said of Rosenberg.
Rosenberg was previously with Hill & Knowlton.