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O'Dwyer's Newsletter - Dec. 19, 2011 - Vol. 44 - No. 49 (download PDF version)

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Oklahoma’s economic development agency is reviewing its PR account to support efforts to cultivate a technology industry in the Sooner State.


The entity, dubbed Economic Development Generating Excellence, or EDGE, wants to bolster research institutions with grants and private funding, and foster formation and growth of advanced technology companies, among other objectives.

Oklahoma City-based Anglin PR is the incumbent.

An RFP issued Dec. 14 says EDGE wants a PR firm to assist the program in achieving “greater awareness of and involvement within Oklahoma communities,” while helping to attract more federal interest and funding, and boosting responses to solicitations.

Its PR audience is broken into three groups: policy-makers, tech researchers and innovators, and Oklahoman stakeholders who benefit from greater investment in tech research.

Deadline for proposals is Jan. 6, 2012. View the RFP:


Johnson & Johnson, which has been rocked by a series of product recalls, has named Michael Sneed VP-global affairs in January.


He will take over the duties of Brian Perkins, who is retiring in March.

Since 2007, Sneed has been group chairman for vision care and a member of the company’s medical devices and diagnostics group operating company.

He joined J&J’s marketing department in 1983 rising to marketing manager of its personal products unit and later VP of its worldwide over-the-counter drug business before doing a stint in Europe.

In a memo, J&J CEO William Weldon said Sneed will better align the company’s “global functions to support growth and provide a dedicated focus to all aspects of our reputation.”

Carol Goodrich, director, corporate media relations for J&J, said Sneed takes the new role Jan. 1.

His team will include Perkins, who will “transition responsibilities consistent with his announced retirement in early 2012,” and Ray Jordan, VP-PA and corporate communications.

Happy Holidays

Happy Holidays to all our readers. The next issue of the newsletter will be Jan. 3. Follow breaking news on


California’s troubled High Speed Rail effort has suspended a search for a new PR firm after Ogilvy quit its multimillion-dollar pact earlier this year.

Ogilvy resigned the contract in late June and is scheduled to wrap up its work on Dec. 19.

The High Speed Rail Authority’s board issued a new RFP for PR representation in early fall and eight firms responded. Seven pitches were deemed qualified for consideration.

Lance Simmens, deputy director of communications for the Authority, told the board Dec. 13 that management has undertaken an examination of its outreach efforts over the past several weeks and is exploring a proposal to consolidate efforts “into a more efficient and effective public outreach matrix,” according to a copy of his memo to the board.

That plan could include the hiring of from six to 10 staffers to handle PR in-house.

Simmens recommended that the authority complete its review before considering a new PR contract.


Dallas/Fort Worth International Airport is on the hunt for a PR agency with operations in Dubai, India and Africa as it seeks to woo airlines and foster ties with those growing international travel hubs.

DFW Airport
DFW Airport Tower

According to an RFP open through Dec. 23, the airport’s public affairs unit wants PR support to identify and facilitate contact with key stakeholders and leaders in those regions for missions by airport officials throughout 2012.

Emirates Airlines plans to start nonstop flights from DFW to Dubai on Feb. 2 and part of the PR work will be promoting that new service in the United Arab Emirates and “managing a year-long media plan to generate positive articles,” according to the RFP. View the RFP:

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