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O'Dwyer's Newsletter - July 18, 2011 - Vol. 44 - No. 27 (download PDF version)

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Embattled News Corp. has called in Edelman to handle fallout from its phone hacking scandal that has engulfed its British operation.


The No. 1 independent PR firm is providing communications and PA counsel to News International’s management and standards committee handling the internal inquiry into the hacking of a murdered 13-year-old girl’s voicemail, allegations of snooping into the calls of family members of soldiers killed in Afghanistan/Iraq and victims of the London terror Murdoch attacks.

Alex Bigg, Edelman’s managing director for corporate affairs, and James Lundie, managing director for PA, handle the account.

They report to Will Lewis, general manager of News International, which is responsible for Rupert Murdoch’s British papers.

(More on the News Corp. crisis on page 3)


The Virginia-based, global trade group for amusement park operators is on the hunt for a PR firm with an RFP open through Aug. 3.

The International Association of Amusement Parks and Attractions represents the interests of 4,000 individual members from entities like zoos, theme and amusement parks, museums and aquariums.

The Alexandria-based group, led by new CEO Chip Cleary, is looking for media relations support with experience in crisis communications and the travel/tourism PR sector as it proactively engages consumers through the media and reacts to situations ranging from financial, legislative and operational issues. The IAAP wants two on-site staffers to assist its press team and one team member versed in crisis support.

Colleen Mangone, manager of media relations, is taking pitches with in-person meetings slated for mid-August in Virginia for potential key account personnel. Work is expected to begin in early December.

Download the RFP at

APCO Worldwide has recruited Colin Mackay, former communication and partnerships director at the European Federation of Pharmaceutical Industries and Assns., as director of its healthcare practice in Brussels.

Mackay is a 20-year veteran of the healthcare scene, holding posts at Weber Shandwick, Aventis and Organon Laboratories.


Fleishman-Hillard named Jack Modzelewski to the newly created president of the Americas post to coordinate activity of the unit chief of regions in the U.S., Canada and Latin America.


The founding general manager of F-H/Chicago also served as COO for Europe and South Africa. Modzelewski was president of client relations since 2004 with responsibility for F-H’s practice groups and strategic planning.

F-H CEO Dave Senay also upped J.J. Carter, GM/San Modzelewski Francisco, to the U.S. western president slot. Nancy Seliger, executive VP and former eastern president assumes global client relations duties. Bob Winslow, managing director for global technology, is now in charge of F-H’s more than 30 practice groups and new product development.


Chime Communications has acquired healthcare specialist Reynolds-MacKenzie for an initial payment $4M, a package of $2.5M cash and stock.

R-M says it generated $2.4M in revenues last year and earned an operating profit of $1.2M.

It’s the firm of Alison MacKenzie and Eva Reynolds. The duo counsels clients such as Pfizer, Amgen, Bristol-Myers Squibb, Roche and Medtronic. RM will be part of Chime’s OPEN Health group that was formed in January.

The acquisition could cost Chime up to $11M based on R-M’s performance. Lord Bell’s operation retains the right to pay up to a quarter of that contingent comp in newly issued shares.

Chime is parent of Bell Pottinger.


Discovery Bay Games, the Seattle-based company that produces game, apps and accessories for Apple’s iPad, has selected MWW Group as agency of record.

DBG is developer of Duo, the first integrated device for iPad. Duo makes it possible for multi-person games such as “Smithsonian Artifact or Fiction.” MWW is to position the client as the top brand of gaming “appcessories” for the Apple tablet.

Craig Olson, CEO of DBG, said it hired MWW for its “proven record of crafting communications programs that directly influence the bottom line.”

DBG becomes part of MWW’s consumer tech practice with Samsung, Nikon and Celestron, among others.

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