Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Inside News of Public Relations & Marketing Communications - Subscribe to Jack O'Dwyer's Newsletter & get FREE online access plus O'Dwyer's monthly magazin

Return to this week's Newsletter & back issues

O'Dwyer's Newsletter - May 23, 2011 - Vol. 44 - No. 20 (download PDF version)

Page 1 Pages 2, 3, 4, 5, 6, 7, 8


Three Next Fifteen Communications Group PR firms will handle Nokia’s global PR account, following a competitive review.

Nokia products

Text 100, Bite Communications and 463 Communications have been tapped to guide PR for the telecom in the U.S., U.K. and its home base of Finland.

Ketchum was the U.S. incumbent, while GolinHarris and Good Relations worked Finland and the U.K., respectively.

Earlier this year, Nokia said would be adopting Microsoft’s Windows Phone 7 software for its smart-phones in a billion-dollar deal between the companies.


Sony Electronics awarded its U.S. PR and social media business to Atomic PR, which is part of Huntworth’s flagship Grayling, following a shoot-out between full-service agencies and digital/social media shops.

Sony laptop

An Atomic staffer declined to give the budget for the work, but noted that the amount is “truly significant and consistent with mass market products lines from a world-class brand.”

The account covers Sony products such as personal computers, tablets, cameras, home theater, audio products plus stores. Atomic bagged the business because of its “refreshing analytic mindset” and “most interesting creative ideas,” according to John Dolak, VP-communications at Sony Electronics.

Sony is currently wrestling with fallout from the security breach of its PlayStation online network.



Likely presidential hopeful Mitt Romney has brought in a PR executive experienced in outreach to the evangelical Christian community as the former Massachusetts governor seeks to improve his tepid standing among a key Republican voting bloc.

Romney’s camp said it has hired Mark DeMoss, who founded The DeMoss Group in Atlanta 1991 handling PR exclusively for Christian clients like the Billy Graham Evangelistic Association, FamilyLife and Compassion International.


Linda Robinson, founder of WPP’s Robinson Lerer & Montgomery, has left the firm after 25 years to head global marketing and communications at asset manager BlackRock.


RL&M partner Jim Badenhausen and executive VP Craig Brown are also joining BlackRock in communications roles.

Robinson, a former Reagan administration press hand, formed RL&M in 1986 with Walter Montgomery and Ken Lerer after she headed corporate affairs at then-Warner Cable Communications. She is a director of BlackRock, but will step down from that role in joining the firm.

Montgomery is CEO of RL&M while Lerer moved on to co-found the Huffington Post and serve as EVP at AOL Time Warner.

BlackRock has more than $3.6 trillion under management across a variety of holdings. The company merged with Barclays Global Investors in 2009.

A memo from BlackRock CEO Laurence Fink provided to O’Dwyer’s said the hires come as the company “continues to enhance the management of our brand and reputation.”

Brown takes a director slot working under Robinson, while Badenhausen serves as managing director and global head of corporate communications. Badenhausen manages media relations and internal communications.


The National Oceanic and Atmospheric Administration is calling for proposals for a lightening awareness social media campaign ahead of a national week of recognition in June.

The National Weather Service, part of NOAA, slates National Lightening Safety Week June 19-25 this year as summer is peak season for lightening strikes in the U.S., where nearly 60 people are killed and hundreds injured each year.

The PR effort is expected to include blogger relations, distribution of existing PSAs to sites like YouTube and Yahoo! Video, as well as development of a multimedia press release and online monitoring, among other tasks.

NOAA said it expects to award a one-year contract with four options years. Proposals are due May 26.

Statement of work can be viewed at

Page 1 Pages 2, 3, 4, 5, 6, 7, 8


Copyright © 1998-2020 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471