ROBINSON LEAVES RL&M FOR BLACKROCK
Linda Robinson, founder of WPP’s Robinson Lerer & Montgomery, has left the firm after 25 years to head global marketing and communications at asset manager BlackRock.
RL&M partner Jim Badenhausen and executive VP Craig Brown are also joining BlackRock in communications roles.
Robinson, a former Reagan administration press hand, formed RL&M in 1986 with Walter Montgomery and Ken Lerer after she headed corporate affairs at then-Warner Cable Communications. She is a director of BlackRock, but will step down from that role in joining the firm.
Montgomery is CEO of RL&M while Lerer moved on to co-found the Huffington Post and serve as EVP at AOL Time Warner.
BlackRock has more than $3.6 trillion under management across a variety of holdings. The company merged with Barclays Global Investors in 2009.
A memo from BlackRock CEO Laurence Fink provided to O’Dwyer’s said the hires come as the company “continues to enhance the management of our brand and reputation.”
Brown takes a director slot working under Robinson, while Badenhausen serves as managing director and global head of corporate communications. Badenhausen manages media relations and internal communications.
NOAA SEEKS LIGHTENING SOCIAL MEDIA HELP
The National Oceanic and Atmospheric Administration is calling for proposals for a lightening awareness social media campaign ahead of a national week of recognition in June.
The National Weather Service, part of NOAA, slates National Lightening Safety Week June 19-25 this year as summer is peak season for lightening strikes in the U.S., where nearly 60 people are killed and hundreds injured each year.
The PR effort is expected to include blogger relations, distribution of existing PSAs to sites like YouTube and Yahoo! Video, as well as development of a multimedia press release and online monitoring, among other tasks.
NOAA said it expects to award a one-year contract with four options years. Proposals are due May 26.
Statement of work can be viewed at http://bit.ly/kAmEkB.