PENSION GIANT RELEASES RFP
California pension giant CalPERS wants to create a “spring-fed pool” of agencies and vendors to provide services like public affairs, communications counsel, multimedia and video support.
The Sacramento-based fund’s office of public affairs has released an RFP open through Nov. 3 to tap a group of pre-qualified firms to work on an as-needed basis through June 30, 2016.
CalPERS, an acronym for the California Public Employees Retirement System, manages retirement benefits for 1.6M current and former state employees. It had $1.8B under management as of Aug. 31 and a portfolio value north of $200B.
Services covered in the RFP include media training, writing and editorial, marketing, research, crisis communications and multimedia/video.
Ogilvy PR Worldwide works with CalPERS, which conducted a PR review in 2009.
The RFP documents can be downloaded by registering at CalPERS’ online procurement portal: http://odwpr.us/ok6QBE.
BMC WIDENS OGILVY ROLE AS GLOBAL AOR
Ogilvy PR Worldwide has picked up global agency of record duties for BMC Software, following a competitive RFP process, after handling PR duties out of Australia for the past seven years.
Incumbent Waggener Edstrom did not participate. The account previously billed in the low seven figures.
Ogilvy’s San Francisco office heads the work, which started Oct. 1 and covers worldwide corporate communications, thought leadership, media and analyst relations, product PR and social media across.
Kasey Holman, associate vice president of global communications for the business software provider, said raising visibility among C-suite executives and reaching digital influencers have taken on greater importance as the software company has evolved.
“Throughout the review process, we were quite impressed by the efficiency and competency of their global network and we know what kind of quality we can expect, since we have been working with their office in Sydney for the past seven years,” she said.
Luca Penati, Ogilvy’s global tech practice head, said BMC is “one of those clients that define a global practice.”
Houston-based BMC’s first quarter revenue rose nine percent to $502.4M, below expectations.