FAIRFAX SEEKS ECODEV PR, MARKETING
Virginia’s Fairfax County is searching for agency help to pitch the region as a business and technology center to companies eying expansion on the East Coast.
The northern Virginia, D.C.area county’s Economic Development Authority has an RFP open through Oct. 24 to review its account to develop a comprehensive campaign working under its VP of communications to position the county as well as the EDA itself as a catalyst for economic growth.
The EDA is based in Tysons Corner with a satellite operation in Los Angeles, as well as outposts in Bangalore, Seoul, Tel Aviv, Munich and London.
Its advertising, PR and marketing budget is $1.5M and a two-year contract is expected to be awarded. Siddall and The Hodges Partnership are the incumbent firms.
Among recent victories, the county attracted Hilton Hotels from California in 2009 and Northrop Grumman last year from Los Angeles. The area, the most populous in the Washington metro region, claims a labor force topping 600K with unemployment well below the national average at 4.5%.
Fairfax is home to several government agencies as well, including the CIA, National Geospatial-Intelligence Agency and Office of the Director of National Intelligence.
KETCHUM GIVES GILLETTE PR GROOMING TIPS
Procter & Gamble’s Gillette has awarded Ketchum its $5M men's grooming account that has been at Porter Novelli for more than two decades after a competitive pitch. Both firms are owned by Omnicom.
Gillette’s Damon Jones, who heads PR for the grooming unit, believes Ketchum’s depth and breadth of global expertise “combined with an innovative creative and client engagement model” will accelerate global growth of the products.
PN continues on Gillette’s roster, providing PR for regional business units.
David Press, a veteran of FTI Consulting and Brunswick, has joined Kwittken & Co. to launch its corporate strategy group. He will handle special situations, issues and crisis work at Aaron Kwittken’s firm, which is part of MDC Partners. Press has advised Reader’s Digest Assn., Dow Chemical and Teva Pharmaceuticals.