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O'Dwyer's Newsletter - Oct. 31, 2011 - Vol. 44 - No. 42 (download PDF version)

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The Geneva-based public/private entity that is the largest global funder of projects to prevent and treat infectious diseases like tuberculosis and HIV/AIDS is on the hunt for a PR and media training firm to counsel staff.

The Global Fund to Fight AIDS, Tuberculosis and Malaria was created in 2002 and has funded $21.7B in global projects.

The partnership released an RFP Oct. 21 for a contract up to three years to handle PR, crisis communications and at least four media training sessions per year.

A two-year contract with a year-long option is planned.

Proposals are due Nov. 25



Hill & Knowlton is doing lobbying work for Enbridge Energy Co., the Houston-based arm of Canadian pipeline company that transports 13 percent of U.S. oil imports.

H&K's Gordon Pennoyer, who was director of media operations for the 2008 Republican National Convention, handles the Washington effort.

Enbridge, on Oct. 3, announced a $100M expansion to provide increased access of Canadian shale oil to refineries in the midwest.

The company took a turn in the U.S. national spotlight last September when 800K gallons of its oil gushed into the Kalamazoo River in Michigan damaging 35 miles of the waterway.

Enbridge disclosed this month that the clean-up will cost $700M, $50M over its pollution liability insurance policy coverage.

The Environmental Protection Agency said Oct. 6 that it expects the mop-up and monitoring operation will continue into 2012 as pockets of submerged oil remain beneath the river.


Michael Goldberg, executive VP at Florida’s Zimmerman Advertising, is moving to Porter Novelli as senior partner and chief marketing officer in the new year.

His responsibilities include business development, marketing and serving as an advocate for the PN brand, according to the firm’s announcement.

Gary Stockman, CEO, says Goldberg is “not only a powerful talent but a collaborative and effective leader who makes those around him better.”


Interpublic on Oct. 28 reported Q3 operating income soared 73 percent to $173.2M on an 11.1 percent rise in revenues to $1.7B.


The ad/PR combine's Q3 $217.5M net income was bolstered by a $132.M gain from the sale of half of its Facebook holdings.

CEO Michael Roth said the robust performance stemmed from a “cross-section” of growth in its communications portfolio both here and in emerging economies.

Despite the “macroeconomic uncertainty,” Roth expects IPG will meet or surpass its four to five percent organic growth and 9.5 percent profit margin targets.

Harris Diamond, CEO of IPG's constituency management group, told O'Dwyer's that the Weber Shandwick, GolinHarris and DeVries-led PR group showed 10.8 percent organic growth for the quarter and 8.8 percent for the year.

He's bullish as more and more chief marketing officers understand the need to commit PR dollars to IPG’s social media offerings.

For the nine-month period, IPG's revenue advanced 9.8 percent to $4.9M. It earned $273.2M vs. $58.4M a year ago.


Kellogg Company has consolidated U.S. PR duties at Interpublic's Weber Shandwick and Current Lifestyle Marketing, following a review.

Special K

Ketchum (cereal), MSLGroup (Pop Tarts) and Hunter PR (snacks/Morningstar Farms) worked the lucrative Kellogg business.

The company posted 2010 sales topping $12B, compared with rival General Mills (GolinHarris, Coyne PR), which hit $14.9B for fiscal 2011. Kellogg's brands include Cheez-It, Keebler and Rice Crispies.

Brandy Ruff, a Weber Shandwick and Edelman alum, took over brand PR at Kellogg earlier this year after a stint heading marketing communications at beauty products marketer Alberto Culver.

Kellogg has worked with GOP shop Fierce, Isakowitz & Blalock and Democrat-heavy Glover Park Group in D.C. this year.

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