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O'Dwyer's Newsletter - Sept. 26, 2011 - Vol. 44 - No. 37 (download PDF version)

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Coyne PR has picked up Burger King, which has been restructuring under its latest ownership team, following a competitive pitch that began in July.

Burger King

Edelman declined to re-pitch business that it had since 2005 because BK’s owner 3G Capital, which is backed by Brazilian investors, wanted to slice the PR budget in half while demanding a similar commitment to the account.

Miguel Piedra, VP-global communications of BK, cited Coyne’s deep understanding of the fast-feeder’s business needs, strategic insights and creativity in announcing the hiring of the New Jersey-based firm.

Tom Coyne considers the new win a “stellar account” and he looks forward to using his firm’s strategic approach and imagination to reinvigorate the BK brand.


A bi-state group of local governments in Indiana and Kentucky is exploring for agency help in raising public awareness of various federally and state funding healthcare programs.

The Kentuckiana Regional Planning and Development Agency issued an RFP Sept. 12 with an Oct. 3 deadline for pitches to reach the public through multiple forms of media.

The programs to be touted range from senior services and Medicare, Medicaid and diabetes efforts.

View the RFP at


Bronwen Kaye, who was senior director of government relations for Pfizer, is now senior advisor to APCO Worldwide’s healthcare practice.

The 25-year plus PR vet held a GL post at Wyeth before it was acquired by Pfizer.

Earlier, she was director of GL at Lederle Laboratories, the pharmaceutical arm of American Cyanamid; chief of the clinical microbiology lab at Children's Hospital National Medical Center in D.C. and senior microbiologist at Baxter Travenol Laboratories.

Robert Schooling, APCO’s healthcare chair, expects Kaye’s combination of advocacy and clinical knowledge will be a key resource for APCO’s clients in the rapidly changing market.


Bell Pottinger receives a $30K monthly retainer for providing strategic communications advice to the general delegation of the Palestine Liberation Organization to the U.S., according to its letter of agreement.

The British firm will draft and continually refine “messages that tell the story of Palestine, your challenges and your objectives in a way that is concise compelling and effective.”

Bell Pottinger is using former Qorvis vice chairman Chuck Conconi as a $5K-a-month consultant on the PLO campaign. “Conconi is an experienced freelance media relations advisor. Bell Pottinger USA have employed the services of Mr Conconi on a temporary freelance basis to join the account team working for the General Delegation to the PLO,” David Sowells, president of Bell Pottinger USA, told this NL.

Conconi, a former editor-in-large at The Washingtonian and “Style” editor at the Washington Post, does part-time consulting work at Qorvis, the firm’s CEO Michael Petruzzello told O’Dwyer’s.

Qorvis is involved in a three-month $90K branding campaign for Palestine that is bankrolled by the Palestinian American Chamber of Commerce. It works as subcontractor to Ramallah-based Ellam Tam.


An Egyptian court on Sept. 15 sentenced steel tycoon Ahmed Ezz, a close ally of the son of ex-president Hosni Mubarak, to ten years in jail and fined him $11M for corruption.


Qorvis Communications in March picked up a $92K a month litigation communications contract from Stanley Rowe, special counsel to EZZ Industries.

The work was for judicial developments in post-revolutionary Egypt. Qorvis issued a press release in April about coverage the Washington Post and Washington Times gave to the arrest of Ezz.

The Times said the arrest raises “new fears that those who prospered under the regime of Hosni Mubarak will face revolutionary justice despite the West’s hope that Egypt will emerge as a democracy.”

Egyptians sacked the headquarters of EZZ at the beginning of the uprising that ultimately brought down the regime of Mubarak.

A Qorvis staffer who had worked the account could not be reached for comment.

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