BURGER KING CROWNS COYNE
Coyne PR has picked up Burger King, which has been restructuring under its latest ownership team, following a competitive pitch that began in July.
Edelman declined to re-pitch business that it had since 2005 because BK’s owner 3G Capital, which is backed by Brazilian investors, wanted to slice the PR budget in half while demanding a similar commitment to the account.
Miguel Piedra, VP-global communications of BK, cited Coyne’s deep understanding of the fast-feeder’s business needs, strategic insights and creativity in announcing the hiring of the New Jersey-based firm.
Tom Coyne considers the new win a “stellar account” and he looks forward to using his firm’s strategic approach and imagination to reinvigorate the BK brand.
BI-STATE ENTITY SEEKS HEALTHCARE PR
A bi-state group of local governments in Indiana and Kentucky is exploring for agency help in raising public awareness of various federally and state funding healthcare programs.
The Kentuckiana Regional Planning and Development Agency issued an RFP Sept. 12 with an Oct. 3 deadline for pitches to reach the public through multiple forms of media.
The programs to be touted range from senior services and Medicare, Medicaid and diabetes efforts.
View the RFP at http://odwpr.us/rgrUyu.
PFIZER ALUM TO APCO
Bronwen Kaye, who was senior director of government relations for Pfizer, is now senior advisor to APCO Worldwide’s healthcare practice.
The 25-year plus PR vet held a GL post at Wyeth before it was acquired by Pfizer.
Earlier, she was director of GL at Lederle Laboratories, the pharmaceutical arm of American Cyanamid; chief of the clinical microbiology lab at Children's Hospital National Medical Center in D.C. and senior microbiologist at Baxter Travenol Laboratories.
Robert Schooling, APCO’s healthcare chair, expects Kaye’s combination of advocacy and clinical knowledge will be a key resource for APCO’s clients in the rapidly changing market. |
