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O'Dwyer's Newsletter - Apr. 2, 2012 - Vol. 45 - No. 14 (download PDF version)

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Massachusetts is the latest state to kick off a review of its travel and tourism business with an RFP process covering marketing, advertising and PR.

USS Constitution in
Charlestown harbor.

Photo: Tim Grafft/MOTT

The Bay State's Office of Travel and Tourism, based in Boston, is focused on attracting leisure travelers in the U.S. with possible side projects targeting Canada, sports marketing and film production. Budget is in the $3M to $5M range for the base year.

Connelly Partners is the incumbent for advertising and PR. Development Counsellors International worked the account in years past.

The OTT said it wants to award a single contract – ostensibly to an ad agency that partners with a subcontractor for PR, social media and other services – but added that it could make multiple awards.

The pact will run for a year with three option years.

Proposals are due April 16. View the RFP at


PPR Group, the French luxury and sports/lifestyle brand powerhouse, has hired Ruder Finn for corporate communications in the U.S. as the firm seeks to hike awareness here.

The firm recently established a New York office under Laurent Claquin, who selected RF due to its "business insights, creativity and knowledge of the market."

PPR is the home of brands such as Gucci, Yves Saint Laurent, Alexander McQueen, Sergio Rossi, Puma, Stella McCartney, Bottega Venta and Brioni.

Louise Harris, RF's global chief strategist, heads the work.


Jeanine O'Kane, who had been running MSLGroup's North American healthcare practice, has joined Chandler Chicco Cos. as managing director of its Biosector 2 unit.

She takes over for Lisa Stockman, who becomes managing director of CCC New York, a new position.

O'Kane was New York health practice head and executive VP at Ogilvy PR Worldwide before joining the Publicis Groupe unit.

Stockman has managed key accounts such as Celebrex, Zoloft and Boniva.


US Airways, which is mulling a bid for bankrupt American Airlines, has hired Ogilvy Government Relations for federal aviation, commerce and judiciary matters.

Rankings Seal
New York, California, D.C. Rankings on pg. 3

CEO Doug Parker told the New York, California,
March 27 Wall Street Journal that D.C. Rankings Issue consolidation is needed to strengthen the airlines business.

He merged American West Airlines with US Airways in `05, made an unsuccessful hostile bid
for Delta and discussed a merger with United Airlines before it married Continental Airlines.

Tempe-based US Airways reg- Table on pg. 3
istered $13B in revenues last year and earned $71M. American on March 29 told a bankruptcy judge that it lost $619M in February; $375M of that amount was Chapter 11-related.


Janet Brewer, who led corporate communications for electronics giant NCR, has left to fill the vacated top communications slot at the Tennessee Valley Authority.

David Mould resigned as senior VP/comms. for the U.S. government-owned TVA last June after a two-year stint. Brewer takes the title of VP/comms. in the $235Ka-year post based in Knoxville.

Prior to her six-year stint at NCR, she led corporate comms. at LexisNexis, ran her own shop and worked PR and community relations at Reynolds and Reynolds Co., an IT operation focused on the auto sector.

Jim Greene, group president for strategy and external relations, held the TVA post since Mould's departure. The TVA, a not-for-profit, provides power to nine million people in seven southeastern states.


Jay Devine has bought out Vince Powers after nine years as Philadelphia’s Devine + Powers and renamed the agency Devine + Partners.

Powers has set up his own consulting shop, Powers Brand Communications, focused on small business and emerging growth organizations.

The two were formerly execs at Tierney Communications until founding D+P in 2003.

Devine said the firm and six staffers have seen an upswing in business in the first quarter, including additional work from longtime client Tiffany & Co.

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