MASSACHUSETTS REVIEWS TOURISM MTKG.
Massachusetts is the latest state to kick off a review of its travel and tourism business with an RFP process covering marketing, advertising and PR.
USS Constitution in
Photo: Tim Grafft/MOTT
The Bay State's Office of Travel and Tourism, based in Boston, is focused on attracting leisure travelers in the U.S. with possible side projects targeting Canada, sports marketing and film production. Budget is in the $3M to $5M range for the base year.
Connelly Partners is the incumbent for advertising and PR. Development Counsellors International worked the account in years past.
The OTT said it wants to award a single contract – ostensibly to an ad agency that partners with a subcontractor for PR, social media and other services – but added that it could make multiple awards.
The pact will run for a year with three option years.
Proposals are due April 16. View the RFP at http://odwpr.us/H2effo.
RF GOES LUXE
PPR Group, the French luxury and sports/lifestyle brand powerhouse, has hired Ruder Finn for corporate communications in the U.S. as the firm seeks to hike awareness here.
The firm recently established a New York office under Laurent Claquin, who selected RF due to its "business insights, creativity and knowledge of the market."
PPR is the home of brands such as Gucci, Yves Saint Laurent, Alexander McQueen, Sergio Rossi, Puma, Stella McCartney, Bottega Venta and Brioni.
Louise Harris, RF's global chief strategist, heads the work.
MSL's O’KANE TO CCC
Jeanine O'Kane, who had been running MSLGroup's North American healthcare practice, has joined Chandler Chicco Cos. as managing director of its Biosector 2 unit.
She takes over for Lisa Stockman, who becomes managing director of CCC New York, a new position.
O'Kane was New York health practice head and executive VP at Ogilvy PR Worldwide before joining the Publicis Groupe unit.
Stockman has managed key accounts such as Celebrex, Zoloft and Boniva.