HUNTSWORTH'S PROFIT SLIDES 39%
Huntsworth on April 3 reported that 2011 operating profit slipped 39 percent to $24M as revenues inched ahead 1.1 percent to $282M following the unexpected cancellation of yearend projects at Grayling and Huntsworth Health units that account for 77 percent of overall revenues.
Food, Sports, Beauty Rankings
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CEO Peter Chadlington expects Food, Sports, Beauty a rebound this year as the firm has a PR Rankings Issue greater portion of long-term contracts to reduce reliance on project income. Global and multi-office accounts now generate nearly half (48 percent) of Huntsworth’s revenue.
Chadlington anticipates a three percent growth in Q1 revenues and improved profitability during the first-half and for the full-year.
Grayling, which registered $140M in 2011 revenues, showed growth from clients such as Google, National Grid and the EU Commission and won business from BA, DHL and Qatar Foundation.
Chadlington expects Grayling to benefit due to a boost in digital revenues from Atomic and a spurt in activity from the Middle East.
The pharmaceutical sector generated 26 percent of Huntsworth's revenues during the past year. Other key categories were financial (12%), information technology (10%), retail & leisure (7%), healthcare (7%), government & public sector (6%), industrial (5%) and food/bev (5%).
USTA WANTS MARKETING, PR FOR TEAM
The University of Texas at San Antonio, which started a Division 1 football program last season, wants to hire agency support for PR and marketing to support the school’s athletics as it sets ambitious revenue goals.
A five-year process culminated in the UTSA Roadrunners Football program kicking off in September 2011 under former Miami Hurricanes coach Larry Coker. The team played its first year as an independent but all of the school’s 17 sports programs are slated slated to join the Western Athletic Conference in July.
The 31,000-student school released an RFP with a deadline of April 20 for proposals from agencies with PR, government relations and marketing experience in the intercollegiate athletic field.
The university said it must grow athletic operations revenue from $16.6M in 2011-12 to $25.8M in 2015-16. The first phase of an $84M athletic complex for multiple sports is expected to be in operation by 2013.
View the RFP: http://odwpr.us/Hvn6o3.