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O'Dwyer's Newsletter - Dec. 17, 2012 - Vol. 45 - No. 50 (download PDF version)

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Development Counsellors International has bookedPR duties for the U.S. Virgin Islands, following a review that included 23 firms.

M Booth was the incumbent.

Photo: USVIDoT

The USVI Department of Tourism said New York based DCI will work to sleverage the islands’“You, Unscripted” campaign viaJWT through media relations, consumer promotions and film projects.

The firm will also work to burnish the islands as a meeting and incentive location and help boost existing relationships with operators, airlines and travel agents.

Tourism Commissioner Beverly Nicholson-Doty called the RFP search “extensive,” adding that DCI’s tourism experience will bring a new “level of strategic insight to marketing across all industry segments.”

Marketplace Excellence handles USVI’s PR in the Caribbean and diaspora region.


Michael Busselen, communications chief at antivirus software giant McAfee, has moved to Juniper Networks as VPof corporate communications.

He takes a role vacated by David Shane inSeptember after two years at the network infrastructure producer.

Busselen, senior VPof global external affairs in five years at McAfee, earlier held the top communications slot at Selectron. He worked on the agency side at Fleishman-Hillard, where he was a senior partner and general manager in San Diego.

Juniper had third quarter revenue topping $1.1B.


Matt Weiss is joining Havas Worldwide in January in the aftermath of the French ad/PR conglomate’s rebranding campaign from the Euro RSCG banner.

David Jones, CEO of Havas, calls 2012 one of his firm’s strongest years in winning new business.

Louis Vuitton, European Central Bank and DietCoke (Europe) are among trophy accounts added this year. Based in NewYork, Weiss takes over the duties of Naomi Troni, who is now southeastAsia CEO.

Weiss is former chief growth officer at McCann Worldgroup. He exited McCann for the chief of staff post at Kirshenbaum Bond Senecal & Partners, a unit ofMDC Partners.


Omnicom has tapped former Fleishman-Hillard senior SVPKaren van Bergen as CEO of Porter Novelli,starting Jan. 1.


Gary Stockman left the CEO slot at PN in July after four years.CFO Michael Ramah led the firm on an interim basis since then.

Van Bergen has been headingPN’s NewYork office since joining the firm in January 2012.

DaleAdams, CEO of OMC’s DiversifiedAgency Services unit, said van Bergen brings a “unique global perspective” from having led numerous cross border client assignments and managing multiagency teams across Omnicom.

She was previously at FH inAmsterdam, headingOMC’s 600staffer integrated operation serving Royal Philips Electronics. She also handled pitches for Unilever and NBC Universal while at FH in Europe.

On the corporate side, she was chief of staff, VPof corporate affairs for McDonald’s Europe, and directed marketing, comms. and government relations for the fast food giant’s central Europe andAsia unit.

Earlier, she was director of corporate affairs inEurope for the Outboard Marine Corp.


Five California cities north of San Diego have banded together to form a regional brand identity to highlight economic development possibilities.

The cities — Carlsbad, Escondido, Oceanside, San Marcos and Vista — released an RFPon Dec. 10 for a consultant to develop the brand of the region, now known informally as North (San Diego) County.

The effort follows a new economic development strategy for the area which calls for developing “a strong regional identity as a place where “you can do business here” because of the industries, educational system, infrastructure and quality of life that defines NorthCounty,” according to the RFP.

Proposals are due Jan. 10, 2013.

View the RFP:

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