FLORIDA MOVES TOURISM PR TO KETCHUM
Visit Florida has engaged Ketchum for its tourism PR account, following an RFP process for the six-figure account.
The tourism entity worked with Ketchum in the aftermath of the BP oil spill in the Gulf of Mexico during 2010. M Silver & Associates was its previous agency of record.
VF projects an annual PR budget in the $100-150K range, handling tourism PR, crisis communications and digital PR, among other assignments. The state is planning the 500th anniversary of Ponce de Leon's discovery of Florida next year, as well as an overhaul of its media website.An RFP was released in September.
The Florida Keys are reviewing travel PR with an RFP open through early March. (See pg. 5)
PHILLY BASH WANTS PR PITCHES
Philadelphia’s Fourth of July festival is on the hunt for an agency to handle PR for the annual bash marketing “America's Birthplace.”
The 11-day Welcome America! festival released an RFP on Jan. 31 for a seven-month contract developing and running media relations, publicity and social media, among other PR tasks.
The event, which landed Wawa Inc. as the top sponsor in 2010, culminates with the largest free concert in the country. Proposals are due Feb. 17. View the RFP: http://odwpr.us/wThPzz.
H+K CHIEF HELMS CORP. ADVISORY GROUP
Hill+Knowlton Strategies CEO Jack Martin, who wants the WPP unit positioned as a leader of the "wisdom business," will spearhead a new corporate advisory group aimed at CEOs and board members.
Joined by Andrew Laurence, global corporate vice chair in London, Martin will advise executives during periods of change driven by opportunities stemming from mergers, restructures, regulation and international expansion.
The founder of Public Strategies Inc. took the helm of H+K Jan. 1, 2011. His new H+K group will deal with new business challenges brought on by the public's increased access to information and the decreased influence of intermediaries to filter that data.
Laurence joined H+K in 1989 and has served as CEO of the EMEA region, regional corporate chief and U.K. CEO.