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O'Dwyer's Newsletter - Jan. 23, 2012 - Vol. 45 - No. 4 (download PDF version)

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California is reviewing its six-figure tourism PR account with an RFP process open through the end of February.


The Golden State, which has worked with Development Counselors International (incumbent), Edelman and Allison + Partners in recent years, runs tourism marketing through the California Travel and Tourism Commission, known as Visit California.

The expected PR pact will target U.S. and Canadian travelers.

California claims to be the number one travel destination in the U.S. locking up $95.1B in travel and tourism spending annually.

The RFP was released Jan. 10.

Budget is capped at $300K/year for a year-long contract and the tourism entity wants PR pitches in that range, as well as under a modified budget of $200K. Three option years are to be included in the resulting contract.

Agencies must file a non-binding notice of intent to bid by Jan. 31 with proposals due Feb. 28.

View the RFP


Julie Winskie, Porter Novelli’s president/clients, is leaving the Omnicom unit to pursue other opportunities, according to a statement from the firm.


Winskie, 25-year veteran of the firm, counseled clients such as Gillette, DuPont, and Hewlett-Packard.

Anthony Viceroy is president and CFO. Gary Stockman remains on top.

Prior to the presidency, Winskie ran the New York office and helmed the consumer products practice.

PN recently installed Karen van Bergen as managing director of the New York office.

The 30-year veteran was hired from sister shop Fleishman-Hillard, where she was global lead for OneVoice, the integrated Omnicom unit of more than 600 staffers in 80 countries that served the Royal Philips Electronics business.

Van Bergen also did two stints at McDonald’s (chief of staff, VP-corporate affairs for Europe) for a total of more than 13 years.


The powerful Department of Defense division that handles purchasing of weapons and technology is on the hunt for a communications firm as the Pentagon prepares for a massive spending overhaul.

An agency search open through early February calls for a firm to provide communications and outreach support for the Under Secretary of Defense for Acquisition, Technology and Logistics, including PR, media relations, web work, strategic comms. planning and other outreach.

The Defense unit, known as AT&L, runs all weapons system buying for the U.S. and often has to account for any troubled programs like the F-35 fighter jet, the most expensive Pentagon program in history which has suffered setbacks.

The Pentagon has been pegged for as much as $900 billion in cuts over the next decade as President Obama said Jan. 6 that the military will be "leaner" while investing in technology to make armed forces "agile, flexible and ready for the full range of contingencies and threats."

Proposals are due Feb. 2. View the solicitation at


Southern energy giant Entergy Corp. has re-hired Arizona Public Service’s Terry Young to head nuclear communications as a VP.

Young, who directed generation communications for APS, including the largest nuclear power facility in the U.S. at Palo Verde, Ariz., is slated to join Entergy in New Orleans on Feb. 6. He started out earlier in his career as a spokesman for Entergy's Arkansas Nuclear One plant in 1984 and will now report to group VP of corporate comms. Toni Beck.

Beck said Young will help ensure the public’s understanding of nuclear energy’s and the company's role in providing a “stable source of safe, cost effective and reliable energy.” He’ll also handle internal communications for Entergy’s 7,000 nuclear workers across seven states.

Young will oversee Entergy's nuclear communications staff at each facility, as well as its Mississippi nuke headquarters and White Plains, N.Y., regional operation, close to its Indian Point nuclear facility that has drawn calls to be shut down.

Previous postings included the Institute of Nuclear Power Operations and World Association of Nuclear Operations

Entergy is the No. 2 nuke power generator in the

U.S. behind Duke Energy.

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