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O'Dwyer's Newsletter - Jun. 11, 2012 - Vol. 45 - No. 24 (download PDF version)

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Rolls-Royce Motor Cars is floating an RFP designed to keep sales momentum at the super-luxury auto company in high gear.


R-R enjoyed a banner year in North America in 2011 as unit sales rose more than 30 percent, making it the No. 2 marketing region behind China.

The automaker, which is part of BMW Group, opened its largest showroom in North America in March in Jericho, Long Island.

In September, R-R is introducing the Phantom Series II model, which is the line’s first significant update since 2003.

On the PR front, R-R wants a social media component as it is eager to attract younger customers. It also wants to reinforce the message that purchasing a R-R is a reward for a job well done.

R-R NA is based in Woodcliff Lake, N.J.


The Centers for Disease Control is reviewing its national tobacco education campaign aimed to counter tobacco industry marketing efforts.

The CDC says cigarette companies spend about $1M an hour to promote their products and “glamorize and normalize tobacco use.”

CDC’s Office on Smoking and Health currently works with Alexandria, Va.-based Plowshare Group and on the $54M “Tips from Former Smokers” campaign, a PSA-driven effort with some PR support handled by GolinHarris. Plowshare is led by former Ad Council director Jeff Boal.

The CDC office is reviewing the account to “extend and complement” its current efforts without duplicating what’s already been done, according to a solicitation document.

The goal of the campaign is to educate the public about the harmful effects of tobacco use and encourage people to quit smoking. Creation and deployment of the PSA ads is the primary component of the work, complemented by social/digital and media relations.

Proposals are due July 20. The solicitation documents can be downloaded at


Chevron has dropped Ogilvy PR and Ogilvy Government Relations after it “uncovered a serious, material conflict of interest,” according to Dave Samson, general manager of the oil giant’s PA unit.

The move follows a Bloomberg report that Ogilvy staffer Felipe Benitez addressed the Amazon Watch group, which fights for the rights of indigenous people living in rainforests. Chevron has been fighting an $18B judgment against it from an Ecuadorean court that ruled it is responsible to clean up pollution the San Ramon-based oil company inherited from its acquired Texaco unit.

Prior to Ogilvy, Benitez worked at Fenton Communications, where he counseled Ecuador.

Samson, via email, said there has been misreported information in the media: “It is clear some parties want to distort the facts to minimize the serious nature of the conflict that forces us to take this action.” He did not provide more details about that conflict.

The decision to terminate Ogilvy was not taken lightly, he said, adding “our decision was in no way a reflection of the people at Ogilvy who worked day-today on our business. ...Any effort, by some, to minimize this issue is unfair to these people,” he noted.

Ogilvy has called the split from Chevron “primarily a personnel matter” that it cannot provide further information about. Chevron will re-assign the Ogilvy work.

Chevron spent $260K in first-half federal lobbying outlays at OGR. It added Haley Barbour’s BGR shop to its roster in April.


MWW Group has launched a new logo and “Matter More” tagline to reflect its independence and the goal to exceed client expectations.


CEO Michael Kempner, who led a management buyout from Interpublic, says the logo “represents that we are more than meets the eye.”

The East Rutherford, N.J.-based firm has already put the new logo atop

its 15-story headquarters and is in the process of rolling it out to its nine offices.

Kempner said it was an “emotionally rewarding” experience to see the MWW name on the office building across from MetLife Stadium, home of the NFL’s Giants and Jets, and the 2014 Super Bowl.

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