MANY BIG TECH PR FIRMS UP 20 PERCENT
PR firms either specializing in tech or with big tech practices showed major growth in 2011 as tech companies grappled with selling and explaining complicated products to a blizzard of audiences, according to the O'Dwyer technology rankings released today.
Edelman, whose overall growth rate in 2011 was +15.9% to $604 million, had a 24.3% spurt in tech to $126,752,418.
Others big gainers included:
APCO Worldwide, +24.6% to $31,080,000 Atomic PR, +35% to $12,006,603
Sparkpr, +17% to $10,396,043
Davies Murphy Group, +36% to $8,883,415 Airfoil PR, +19% to $8,127,627
MWW Group, +16% to $7,603,000
Launch Squad, + 30% to $7,573,405
Merritt Group, +15.7% to $6,573,638
Allison + Partners, + 30% to $6,300,000
Makovsky + Co., +66% to $3,000,000
Borders & Gratehouse, +66% to $2,337,557
Bateman Group, +28% to $2,337,557
Catapult PR-IR, +24% to $1,044,924
Demand High for Tech PR
“Technology has transcended IT,” said Pete Peterson, global technology chair of Edelman.
Technology Rankings on pg. 3
“It now impacts every facet of Technology our lives and is fundamentally Rankings Issue changing nearly every industry,” he
added. “As a result, tech companies
must now engage with an ever
growing number of customers and
stakeholders. As consultants, our
mission is to help clients navigate
this complexity in a way that drives
positive commercial, reputational
and regulatory outcomes.”
Kimberly Davis, senior VP and head of the technology practice of Waggener Edstrom Worldwide, which had $59,305,000 in tech fees, said the firm “Touches every level of the IT technology stack from silicon up to the application layer.
“We work with innovators in ‘new’ industries such as clean energy and ‘old’ industries such as aerospace, telecommunications and diagnostic imaging. We help deliver in-depth stories around innovation and change that move markets and crown leaders…we help companies to shift the industry dialogue, drive adoption of new products and ideas, and, ultimately achieve real and lasting business success—increased sales,” she said.
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