FARM LENDER CULTIVATES PITCHES
The Farm Credit System, the federally backed network of lenders to the agricultural sector, is on the hunt for a PR firm to mark the centennial of its founding under President Woodrow Wilson.
FCS, which includes several entities like Farmer Mac, Agricultural Credit Banks and AgriBank, on May 11 issued an open request for qualifications for the long-term PR project calling for several aspects of an integrated campaign to highlight its history and value to the U.S. Its communications team is based in Denver.
“Farm Credit has been serving rural America for nearly 100 years, and we are seeking the right partner to help us begin to prepare for this once in a lifetime milestone,” said Leigh Picchetti, senior VP of communications for FCS, known as Farm Credit.
The system had assets of $230 billion and loans of $175B at the end of 2011. It was created in 1916 with the Federal Farm Loan Act, signed by Wilson a year later.
FCS said it wants to hear from firms or networks and collaborations of firms by June 29.
A conference call has been set for June 6. View the RFQ: http://bit.ly/J4uXwI.
OCCIDENTAL ADDS PETROSKEY TO TEAM
Dale Petroskey, who headed the National Baseball Hall of Fame and led marketing for the Texas Rangers, has moved to Occidental Petroleum as VP of public affairs.
Fleishman-Hillard veteran Richard Kline stepped down as VP of comms. and PA for the Los Angeles-based oil and gas giant last year.
Petroskey, 56, has been running his Dallas-based consulting shop for the past two years. He was president of the Baseball Hall of Fame for more than eight years before taking an executive VP role with the Rangers.
Earlier, he worked PA and mission programs for the National Geographic Society and served in the Reagan administration as an assistant press secretary at the White House and assistant secretary for PA at the Dept. of Transportation.
Oxy Pete is the fourth largest U.S. oil company. First quarter profit hit $1.56B on revenue of $6.27B
Melissa Schoeb, senior director, comms. and PA, was promoted to VP of corporate comms.
She joined the company in 2007 after a stint as senior VP and senior partner at Fleishman-Hillard.