GRAYLING TEES UP RYDER CUP
Grayling notched the job to promote the 2014 Ryder Cup, golf classic, which is slated for the Gleneagles Hotel in Perthshire, Scotland.
The Huntsworth unit will develop a program focused on Scotland, the rest of the U.K. and the Continent. It will team with golf PR boutique Landmark Media International to publicize the event scheduled for Sept. 26-28, 2014.
Under the contract with Ryder Cup Europe, Grayling also will set the stage for the 2018 tournament that is slated for Le Golf National in Paris. The Ryder Cup alternates between Europe and the U.S. every two years.
Michael Murphy, CEO of Grayling, believes the win is a testament to the strength of Grayling's network and range of capabilities across Europe.
"As one of the world's premier sporting events we believe that the Ryder Cup's reputation and appeal can be further developed in many ways, leaving a lasting legacy for Scotland and building momentum towards France in 2018," said Murphy in a statement.
The Ryder Cup event has a TV reach of nearly 650M homes.
BEST BUY HIRES FURMAN
Matthew Furman, VP of corporate affairs for Mars Chocolate and former head of corporate communications for Google, will join slumping electronics retailer Best Buy Co. next month to lead communications.
The Minneapolis-based company said Furman is set to join June 22 as senior VP, communications and public affairs under interim CEO Mike Mikan. Mikan took the reins in April after the surprise resignation of Brian Dunn amid a probe into his personal conduct and slumping revenues.
Furman takes over for Paula Prahl, who left Best Buy in December for the senior VP, strategy and marketing, slot at Data Recognition Corp.
The 41-year-old Furman, a lawyer, led corporate communications for Google from 2007-10 after top roles at CNN and ChoicePoint. Earlier, he worked political PR as a press secretary for FEMA and New York City's emergency management agency in the late 1990s.
Best Buy employs 167K worldwide. It earned $158M on $11.6B in revenue during the first quarter, ahead of estimates.