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O'Dwyer's Newsletter - Sep. 24, 2012 - Vol. 45 - No. 38 (download PDF version)

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Sacramento’s air quality agency is reviewing its seven-figure public education account with an RFP for PR and advertising agencies open through Oct. 1.

The California capital last year exceeded federal standards for ozone for 40 days. Ozone is a key component of smog.

The Sacramento Metropolitan Air Quality Management District, part of an area declared by the Environmental Protection Agency to be in “severe” non-attainment for ozone, wants an agency to guide its “Spare the Air” effort and “Check Before You Burn” campaign, the latter which urges people not to burn wood in fireplaces in the winter, in some cases banning it outright. Assistance with general public outreach and other efforts are also expected through web content, social media, news conferences, PSAs and other tactics.

To pitch, firms must have some experience on an air quality or environmental campaign, as well as a behavioral change campaign. The resulting contract will run from February 2013 for two years.

Katz & Associates is the incumbent since 2007 for the account, previously worth about $1.1M a year.



Former GOP presidential candidate and Minnesota governor Tim Pawlenty will take the reins of the Financial Services Roundtable, the D.C. group representing the heads of the world’s biggest banks and financial institutions.

Pawlenty, who was considered for the vice president slot on Mitt Romney’s ticket and is co-chair of the Romney campaign, takes the post Nov. 1 on the retirement of Steve Bartlett, a former Republican congressman and Dallas mayor who held the Roundtable post since 1999. Pawlenty is stepping down from the Romney campaign.


Allstate CEO Tom Wilson, who chairs the Roundtable, cited Pawlenty’s ability to find common ground in making the announcement. “He understands that while policy makers sincerely desire to improve economic opportunities for all Americans, they also have different political philosophies,” said Wilson.

Pawlenty, 51, was governor of Minnesota from 2003-2011 after serving in the state's house of representatives.

BGR PR works with the Roundtable. Elise Brooks is director of communications.


Maurice Levy’s Publicis Group has inked a $540M deal to acquire Amsterdam’s LBi digital shop that serves clients such as Coca-Cola, Carlsberg, Volvo, Johnson & Johnson, Volvo and Ikea.

The LBi, Digitas, Razorfish and Rosetta group will generate about 35 percent of the French ad/PR combine’s revenues.

LBi registered $255M in 2011 revenues. First-half revenues hit the $154M mark. The shop employs 2,200 staffers in 16 countries.

Levy said in a statement that LBi is a shop “known for extraordinary digital customer experiences, based on a blend of creativity and expertise in technology, strategy and social media.”

LBi had been on its own acquisition drive, scooping up Bigmouthmedia and Mr. Youth during the past two years.


The Greater Miami Convention & Visitors Bureau has kicked off an agency review for its U.K. PR account.

The CVB has released an RFP open through Oct. 5 for agency pitches to guide its U.K. consumer and travel trade-based PR program pitching the Florida city as a “uniquely tropical and cosmopolitan destination.”

Development and implementation of a strategic PR plan, consulting and ongoing communications, major media visits, story development, crisis planning and events are among the tasks outlined in the RFP.

An agency must have extensive experience in the various domestic U.K. media and markets. A contract from January 2013 to Sept. 2015 is planned.


The National Football League’s Hall of Fame has hired DKC PR to handle PR surrounding its 50th anniversary and road show, “Gridiron Glory: The Best of the Pro Football Hall of Fame.”

The 5,000 square foot exhibit features the Vince Lombardi Trophy, HoF busts, films and a “hometown tribute” tailored to the NFL host city.

Gridiron Glory debuts Oct. 6 at Heinz Field in Pittsburgh and culminates at the 2014 MetLife Super Bowl site in New Jersey.

The exhibit is expected to stay at least three months at each stop, and tie in with local cultural and sports organizations.

Legendary running back Barry Sanders serves as national ambassador for the tour, which is designed to extend the Hall of Fame outreach beyond its Canton home town.

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