By Greg Hazley
Traditional PR in a traditional way is not the future, according to Silicon Valley Watcher's Tom Foremski, who sat down with The Horn Group CEO Sabrina Horn for the firm's Innovator Series.
"It's not going to go away," he said. "Too much we live in an 'either/or' world, it seems. But we now live in the 'and' world. So you've got to do traditional PR and new PR. ...It's all about every company's a media company, but not every company knows how to be a media company." Watch the nine-minute interview: