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Blog: Mark 'The Rake' Sanford Deals Blow to South Carolina's Image
Wed., July 1 — Kevin McCauley
• China Drops Computer Censorship Plan to Save Face
Tue., June 30 — Kevin McCauley
• Obama Eeks Out Single as Nation Needs a Home Run
Mon., June 29 — Kevin McCauley
• Wall Street's Misguided PR Push Against 'Populist Overaction'
Fri., June 26 — Kevin McCauley
Blog: The Many Publicists of Michael Jackson
Fri., June 26 — Greg Hazley
• Today in PR - Buy Search Ads, Tap Water, Big Firm Era Over?
Tue., June 23 — Greg Hazley
• Revolutionary Hype for Twitter
Fri., June 19 — Greg Hazley
Podcast: Listen to the first odwyerpr.com podcast by editor-in-chief Jack O'Dwyer, in which he gives an editorial comment as chapter presidents-elect of the PR Society convene in New York later this week.
Tue., June 2 — Jack O'Dwyer
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Commentary
& Op-Ed
Public Affairs:
Knocks on W.H. Iran Stance Misguided
By
Wes Pedersen
President Barack Obama is getting a bum rap over criticism of his response to the post-election protests in Iran. It’s not timidity. It is common sense.
Wed., June 24 [12]
Public Relations:
Economist Thrives; Time, Newsweek Dive
By Jack O'Dwyer
The Economist, which tells governments and businesses what to do ("with an assurance no one else can match"), is thriving while Time and Newsweek are trying to copy it. Moral: readers want lots of research and careful analysis.
Mon., June 22
Public Relations:
USGA Caves After PR Disaster
By Andrew Edson
The U.S. Golf Association needs a mulligan following the U.S. Open washout in Bethpage.
Fri., June 19 [2]
Public Affairs:
Big Biz Fends Off Obama Punches
By
Wes Pedersen
Big Business slates “Operation Reputation Rescue’ to fend off PR punches from Obama.
Wed., June 17 [3]
Public Relations:
Journalist's PR Seminar Blast Is Much Needed
By Jack O'Dwyer
Journalist Peter Sussman, in response to materials we sent him, has busted on the "cozy" relationship of Big Media and Big Press at Page/PR Seminar.
Mon., June 15 
kevin@odwyerpr.com
Commentary
archive |
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Study: 250 Biz Reporters Cut in '09
More than 250 business journalists have lost their jobs in the first half of 2009, according to a study.
Tue., June 30
• N.M. PR Firm Chief Mulls Governor Bid
• Vibe Loses Verve
• Mays Pitches to Continue
• Pedersen: First Lady Gets PR Quality Over Quantity
* * *
Ketchum VPs Set Up
Social Media Shop
Two Ketchum VPs, including the exec who created a minor stir in January with a Twitter remark about FedEx’s hometown, have joined with a Radio One exec to form Everywhere in Atlanta.
Mon., June 29
• New Jersey Firms Merge
• Microsoft Shops Razorfish
• CAIR Kicks Off Koran Giveaway
• GOP's Burns Opens for Biz
• Candidate Corbett Answers Questions
• Seitel: PR Counsel for Mark Sanford
• O'Dwyer: Page Compromised by PR Seminar
* * *
A.C. Floats RFP
for Media Relations
Atlantic City, the Jersey Shore gambling and entertainment resort that has seen drops in revenue and occupancy, is seeking media relations pitches for its six-figure PR account through July 9.
Fri., June 26
• Page Head MacDonald at PR Seminar
• Qorvis Picks Up Iraq
• Former H&K Exec Dies at 82
• Kamer Moves to Glover Park
• Media Notes
* * *
Tech Firm Asks
for
Video Job Pitches
Loughlin/Michaels Group wants job applicants to post a YouTube video with their best pitch to be hired.
Wed., June 24
• Otto Steps Down at P&G
• O'Dwyer: PR Society Nominations a Disaster
• Stanton, Brunswick Work China Deal
• Cone Values YMCA as Top Non-Profit
• Ketchum Guides PR for U.N. Climate Push
* * *
Ketchum Guides PR for
U.N. Climate Push
Ketchum is handling PR for a multi-agency campaign to drum up support for a new United Nations-backed climate change treaty to follow the Kyoto Protocal.
Tue., June 23
• NYT's Morgenson Lauded by The Nation
• Seitel: Dealing with Foreign Press
• Two from Florida Seek PR Society Chair-Elect
• State Issues RFP for Million-Dollar Insurance PR Push
• Mexico Tourism Bills $1.4M at APCO
• Lippert/Heilshorn Expands Reach with Hire
* * *
Great Barrier Job Campaign
Wins at Cannes
A tourism campaign for the "Best Job in the World" won the inaugural Grand Prix PR Lions in Cannes today. Four U.S. firms took home awards for PR.
Mon., June 22
• Edelman Brings Wimbledon to Big Apple
• 2009 O'Dwyer's Directory Published
• Wal-Mart Adds to PR Firepower
• O'Dwyer: Economist Thrives; Time, Newsweek Dive
• Airport Tosses Out PR Bids
• Pedersen: Big Biz Fends Off Obama Punches
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*New figures published March 2009
2008 Worldwide Fees of Independent PR Firms: |
|
| [listing]
-- Listing for each firm in O'Dwyer's
Public Relations firms database |
| |
Firm |
2008
Net Fees |
Empl. |
%
Fee Change
From 2007 |
| 1. |
Edelman [listing] |
$449,231,193 |
2,997 |
+13.1% |
| 2. |
Waggener
Edstrom [listing] |
119,670,000 |
843 |
+12.4 |
| 3. |
APCO
Worldwide [listing] |
112,400,000 |
569 |
+15.3 |
| 4. |
Ruder
Finn Group [listing] |
96,112,000 |
545 |
+3.0 |
| 5. |
Text
100 Int'l. [listing] |
63,000,000 |
540 |
+5.0 |
| 6. |
Qorvis
Comms. [listing] |
34,919,065 |
96 |
+14.5 |
| 7. |
Schwartz
Comms. [listing] |
31,049,817 |
199 |
+1.8 |
| 8. |
ICR [listing] |
26,202,272 |
98 |
+6.0 |
| 9. |
Dan
Klores Comms. [listing] |
22,400,000 |
120 |
+3.3 |
| 10. |
Taylor,
New York [listing] |
20,205,000 |
105 |
flat |
Complete
rankings table of independent firms |
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How to Hire a PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever.
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Multicultural firms reveal
success
stories, struggles for
the PR Industry
As the face of America changes, so too does the content, focus and scope of its informational palette. A field that works in nuances, communicators in the multicultural sphere require an unmatched level of specificity when delving into the distinctive niches of African American, Asian and Hispanic markets, as well as emerging markets in gay, lesbian and transgendered communities.
While the differences are clear, successful communications is predicated on a thorough understanding of these cultures, as well as the values and background characteristics that drive purchasing decisions. It’s for this reason, experts attest, that multicultural communications remains primarily a “small shop” practice in 2009.
Many leaders in the PR industry, now finding themselves in a game of communicative catch-up, are forming multicultural practices so their messages may match the breadth of today’s diverse audiences. PR pros have learned that crafting meaningful messages for minority audiences goes beyond literal translation. Not only do different people say things differently — they see things differently as well...full
story
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| Attention: |
July's issue of O'Dwyer's PR Report will cover travel & tourism
PR.
Contact jon.gingerich@odwyerpr.com or call 212/679-2471, ext. 103. |
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| Recent
Job Postings |
Location |
Posted |
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