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Kevin McCauleyBlog: Mark 'The Rake' Sanford Deals Blow to South Carolina's Image
Wed., July 1
— Kevin McCauley
China Drops Computer Censorship Plan to Save Face
Tue., June 30
— Kevin McCauley
O
bama Eeks Out Single as Nation Needs a Home Run
Mon., June 29
— Kevin McCauley
Wall Street's Misguided PR Push Against 'Populist Overaction'
Fri., June 26
— Kevin McCauley

Greg HazleyBlog: The Many Publicists of Michael Jackson
Fri., June 26
— Greg Hazley
Today in PR - Buy Search Ads, Tap Water, Big Firm Era Over?
Tue., June 23
— Greg Hazley
Revolutionary Hype for Twitter
Fri., June 19
— Greg Hazley

jackPodcast: Listen to the first odwyerpr.com podcast by editor-in-chief Jack O'Dwyer, in which he gives an editorial comment as chapter presidents-elect of the PR Society convene in New York later this week.
Tue., June 2 — Jack O'Dwyer

 
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Commentary & Op-Ed

Public Affairs:
Knocks on W.H. Iran Stance Misguided
PerdersenBy Wes Pedersen
President Barack Obama is getting a bum rap over criticism of his response to the post-election protests in Iran. It’s not timidity. It is common sense.
Wed., June 24 envelope[12]

Public Relations:
Economist Thrives; Time, Newsweek Dive
jackBy Jack O'Dwyer
The Economist, which tells governments and businesses what to do ("with an assurance no one else can match"), is thriving while Time and Newsweek are trying to copy it. Moral: readers want lots of research and careful analysis.
Mon., June 22

Public Relations:
USGA Caves After PR Disaster
edsonBy Andrew Edson
The U.S. Golf Association needs a mulligan following the U.S. Open washout in Bethpage.
Fri., June 19 envelope[2]

Public Affairs:
Big Biz Fends Off Obama Punches
PerdersenBy Wes Pedersen
Big Business slates “Operation Reputation Rescue’ to fend off PR punches from Obama.
Wed., June 17 envelope[3]

Public Relations:
Journalist's PR Seminar Blast Is Much Needed
jackBy Jack O'Dwyer
Journalist Peter Sussman, in response to materials we sent him, has busted on the "cozy" relationship of Big Media and Big Press at Page/PR Seminar.
Mon., June 15 envelope

kevin@odwyerpr.com

Commentary archive

Study: 250 Biz Reporters Cut in '09
More than 250 business journalists have lost their jobs in the first half of 2009, according to a study.
Tue., June 30

N.M. PR Firm Chief Mulls Governor Bid
Vibe Loses Verve
Mays Pitches to Continue
• Pedersen: First Lady Gets PR Quality Over Quantity

* * *

andrewsKetchum VPs Set Up
Social Media Shop

Two Ketchum VPs, including the exec who created a minor stir in January with a Twitter remark about FedEx’s hometown, have joined with a Radio One exec to form Everywhere in Atlanta.
Mon., June 29

New Jersey Firms Merge
Microsoft Shops Razorfish
CAIR Kicks Off Koran Giveaway
GOP's Burns Opens for Biz
• Candidate Corbett Answers Questions
• Seitel: PR Counsel for Mark Sanford
• O'Dwyer: Page Compromised by PR Seminar

* * *

ACA.C. Floats RFP
for Media Relations

Atlantic City, the Jersey Shore gambling and entertainment resort that has seen drops in revenue and occupancy, is seeking media relations pitches for its six-figure PR account through July 9.
Fri., June 26

Page Head MacDonald at PR Seminar
Qorvis Picks Up Iraq
Former H&K Exec Dies at 82
Kamer Moves to Glover Park
Media Notes

* * *

videoTech Firm Asks for
Video Job Pitches
Loughlin/Michaels Group wants job applicants to post a YouTube video with their best pitch to be hired.
Wed., June 24

Otto Steps Down at P&G
O'Dwyer: PR Society Nominations a Disaster
Stanton, Brunswick Work China Deal
Cone Values YMCA as Top Non-Profit
Ketchum Guides PR for U.N. Climate Push

* * *

copeKetchum Guides PR for
U.N. Climate Push

Ketchum is handling PR for a multi-agency campaign to drum up support for a new United Nations-backed climate change treaty to follow the Kyoto Protocal.
Tue., June 23

NYT's Morgenson Lauded by The Nation
Seitel: Dealing with Foreign Press
Two from Florida Seek PR Society Chair-Elect
State Issues RFP for Million-Dollar Insurance PR Push
Mexico Tourism Bills $1.4M at APCO
Lippert/Heilshorn Expands Reach with Hire

* * *

cannesGreat Barrier Job Campaign
Wins at Cannes

A tourism campaign for the "Best Job in the World" won the inaugural Grand Prix PR Lions in Cannes today. Four U.S. firms took home awards for PR.
Mon., June 22

Edelman Brings Wimbledon to Big Apple
2009 O'Dwyer's Directory Published
Wal-Mart Adds to PR Firepower
O'Dwyer: Economist Thrives; Time, Newsweek Dive
Airport Tosses Out PR Bids
• Pedersen: Big Biz Fends Off Obama Punches

 
 
*New figures published March 2009
2008 Worldwide Fees of Independent PR Firms:
[listing] -- Listing for each firm in O'Dwyer's Public Relations firms database
  Firm 2008 Net Fees
Empl.
% Fee Change
From 2007
1.

Edelman [listing]

$449,231,193
2,997
+13.1%
2. Waggener Edstrom [listing] 119,670,000
843
+12.4
3. APCO Worldwide [listing] 112,400,000
569
+15.3
4. Ruder Finn Group [listing] 96,112,000
545
+3.0
5. Text 100 Int'l. [listing] 63,000,000
540
+5.0
6. Qorvis Comms. [listing] 34,919,065
96
+14.5
7. Schwartz Comms. [listing] 31,049,817
199
+1.8
8. ICR [listing] 26,202,272
98
+6.0
9. Dan Klores Comms. [listing] 22,400,000
120
+3.3
10. Taylor, New York [listing] 20,205,000
105
flat

Complete rankings table of independent firms

 
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O'Dwyer's 2009 Directory of PR Firms
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Jack O'DwyerHow to Hire a PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever.

 
Shop for 1,000 PR Services & Products in 57 Categories:
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O'Dwyer's 2009 PR Buyer's Guide
2009 PR Buyer's Guide

Awards/Programs
Broadcast Monitoring
Camera Ready Releases
Celebrities
Clipping Services
Conventions/Conf. Planners
Corp. Image Consultants
Crisis Management
Editorial Distribution
Electronic Newsfeeds
Executive Search
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Press Release DistributionPrinting
Public Svc. Announcements
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Software Products
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TV Production
Video
Web Site Development
Webcasting
And more... Full Index

 
O'Dwyer's PR Report Monthly Magazine: Subscribe today!

Multicultural firms reveal
success stories, struggles for
the PR Industry

As the face of America changes, so too does the content, focus and scope of its informational palette. A field that works in nuances, communicators in the multicultural sphere require an unmatched level of specificity when delving into the distinctive niches of African American, Asian and Hispanic markets, as well as emerging markets in gay, lesbian and transgendered communities.

Firm Profiles (PDFs):

Multicultural PR -- Jun.
International PR -- Jun.
Independent PR Firms -- May
Broadcast PR -- Apr.
Food & Beverage PR -- Mar.
Environmental PR/PA -- Feb.
Crisis Comms. -- Jan.
Entertain./Sports PR -- Dec
Technology PR -- Nov.
Healthcare PR -- Oct.
Beauty & Fashion PR -- Sep.
Financial PR/IR -- Aug.
Prof. Svcs. PR -- Aug.
Travel PR -- Jul.

While the differences are clear, successful communications is predicated on a thorough understanding of these cultures, as well as the values and background characteristics that drive purchasing decisions. It’s for this reason, experts attest, that multicultural communications remains primarily a “small shop” practice in 2009.

Many leaders in the PR industry, now finding themselves in a game of communicative catch-up, are forming multicultural practices so their messages may match the breadth of today’s diverse audiences. PR pros have learned that crafting meaningful messages for minority audiences goes beyond literal translation. Not only do different people say things differently — they see things differently as well...full story

Attention: July's issue of O'Dwyer's PR Report will cover travel & tourism PR.
Contact jon.gingerich@odwyerpr.com or call 212/679-2471, ext. 103.
 
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INSTANT Poll:
jackson
Has the mainstream media gone overboard with coverage of Michael Jackson's death?
Yes - too much
No - appropriate
No - not enough
 
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