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O'Dwyer's Inside News of Public Relations & Marketing Communications - PR Firm Rankings: May '16
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Thu., May 26, 2016
PR Links: Snapchat's Influencer Economy; J&J's Brand Rep Gets Slammed
By Editorial Staff

Tech Why Snapchat's influencer economy runs on hot tubs, selfies and whey protein (Bloomberg) 

Healthcare Johnson & Johnson's brand reputation is getting slammed (Time) 

FDA The Drop in Office of Prescription Drug Promotion enforcement (M. Senak) 

Media Gawker, others respond to Peter Thiel's backing of Hulk Hogan (Forbes) 

Small Biz 5 things to look for in a PR agency (Z. Cutler) 

Category: Healthcare PR
Wed., May 25, 2016
rbb Rides Acquisition Wave with Ad Shop Addition
By Jon Gingerich

rbb Communicationsrbb Communications has acquired Miami-based ad and marketing company OutOfTheBlue Advertising.

Category: Marketing Communications
Wed., May 25, 2016
Monteiro Audits KPMG Communications
By Editorial Staff
Chris MonteiroChris Monteiro, chief communications officer and 18-year veteran of MasterCard, has moved to tax advisory giant KPMG in its top communications post.
Category: Corporate Communications
Wed., May 25, 2016
Layoffs Hit Vice
By Jon Gingerich
Vice NewsVice News, the video news division of Millennial-focused media company Vice Media, has slashed 15 staff positions in the U.S., as well as its entire U.K.-based editorial team.
Category: Media News
Wed., May 25, 2016
The First Meeting Between Seller and Buyer
By Art Stevens
Art StevensThe do's and don'ts associated with how to approach a first meeting between would-be agency sellers and buyers.
Category: M&A
Wed., May 25, 2016
Wall St. Journal on Cellphones Scratches Surface of EMR Threat
By Jack O'Dwyer

Wall Street Journal article on cellphone dangersThe Wall Street Journal May 23 spent 3,500+ words arguing whether cellphones should have warning labels—of course they should. Missed was the galaxy of pulsed radiation threats to all and especially children. (2 reader comments)

Category: Healthcare PR
Wed., May 25, 2016
Iraq Peace Group Gets Capitol Hill Representation
By Jon Gingerich
Peace Ambassadors for IraqPeace Ambassadors for Iraq has hired Logan International Relations to spread its message on bringing peace and reconciliation to Iraq.
Category: Lobbying
Wed., May 25, 2016
PR Firms Work Bayer's $62B Bid for Monsanto
By Editorial Staff
MonsantoBayer has engaged Finsbury and Hering Schuppener for PR support of its audacious $62B bid for agricultural technology company Monsanto.
Category: M&A
Wed., May 25, 2016
PR Links: Pharma Company Reputations; How the World Sees BREXIT; Another Life or Death Decision in News Biz
By Editorial Staff

Healthcare Pharma company reputation rankings (BI) 

Clients When big business gets in big trouble (S. Cody) 

Media Paypal founder funded suit against Gawker (Bloomberg) 

Economics How the world views BREXIT (APCO) 

Edits 9 ways to review and revise your writing (Poynter) 

Media Another life of death decision for the news business (L. DVorkin) 

Tools The power of video marketing (S. Thornton) 

Beauty/Fashion A PR case study on how Martial Vivot became the most famous men's hair stylist (HuffPost) 

PA US Chamber of Commerce's local influence in two maps (PRW) 

PA State Dept. report faults Clinton over email use (CNN) 

Entertainment Led Zeppelin attorneys accuse adversaries of PR stunt in trial (THR) 

Category: PR Links
Tue., May 24, 2016
Behavior Design Appoints Affect AOR
By Jon Gingerich

Behavior DesignNew York-based interactive design studio Behavior Design has hired Affect to launch its first PR program.

Category: News of Accounts
Tue., May 24, 2016
Lou Hammond Lands North American Properties
By Jon Gingerich
North American PropertiesNorth American Properties has hired Lou Hammond & Associates for community and media relations work.
Category: News of Accounts
Tue., May 24, 2016
The Dawn of Impact on ESPN Radio
By Sharlene Spingler
IMPACT sports talk radio on ESPNRubenstein PR staged a Dada-esque, surrealistic performance event to announce the debut of IMPACT, a new sports talk radio show on the ESPN network, with a unique flourish. (1 reader comment)
Category: Entertainment & Sports PR
Tue., May 24, 2016
CRF Calls in kglobal for Recall PR
By Editorial Staff
CRF Frozen FoodsCRF Frozen Foods, the Pasco, Wash.-based processor of frozen vegetables and fruits, has engaged kglobal for PR support as it faces a massive recall across 42 brand names over an outbreak of listeria.
Category: Crisis Communications
Tue., May 24, 2016
“Stealth” Passage of Eruv Looms in Westhampton
By Jack O'Dwyer

Town of Southampton“Stealth” passage of a measure allowing an eruv in Westhampton Beach, aided by collusive media, looms June 2 unless citizens become aroused.

Category: Public Affairs
Tue., May 24, 2016
Study: Millennials Understand Ad Blockers’ Effects on Marketers
By Jon Gingerich

OptimalWhile Americans ages 18-29 are more likely to employ ad blockers than any other age group, a study shows that more members of this demographic also understand the effect this technology has on content creators.

Category: Content
Tue., May 24, 2016
Pharma Vet Wey Takes IR, Comms Reins at Regulus
By Editorial Staff
Allison WeyAllison Wey, VP of IR for Durata Therapeutics through its acquisition by Actavis, has moved to Regulus Therapeutics as VP of IR and corporate communications.
Category: Corporate Communications
Tue., May 24, 2016
PR Links: Monsanto's Bad Reputation Raises Questions in Bayer Bid; Career Churn in PR
By Editorial Staff

MonsantoCorporate Monsanto's bad reputation raises questions over Bayer bid (CNBC) 

Careers Not sorry to see you go - career churn and PR (H. Yaxley) 

Careers What I wish I knew after college (Voce) 

Crisis Plains All American tries to contain reputation after spill (WSJ) 

Tools Snapchat 101: Selfies, filters and emojis, Oh My! (G. Grammer) 

Polling Give the general election polling some time to develop (D. Payne) 

Media Congress considers measure to abolish Broadcasting Board of Govs (PD) 

Int'l Mexico's best PR move is to stop violence and corruption (Dallas News) 

EMT Akron officers perform CPR on PR exec in critical condition (Beacon Journal) 

Category: PR Links

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Bob McDonald compares VA wait lines to Disneyland
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May '16 PR Firm Rankings Magazine

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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
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November: Technology PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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