It’s a great time to be in technology PR, and sure, these new tactics, tools and technologies are valuable, but when it comes to 99% of the tech world — the B2Bs — who face small budgets, limited resources and a dogfight to gain visibility in a crowded space, the basics appear to remain the same. Or do they?
The five-year-old federal program to aid homeowners who owe more than their homes are worth will continue with Porter Novelli at the helm of its ongoing PR push as a key deadline was extended through the end of 2015.
Brands need to get content right; it’s now or never. There’s been a lot of talk that brands need to think and operate like publishers, but in order for this to happen, communicators need to change the way they think and operate.
Former Visa communications chief working to build a San Francisco presence for Finsbury dials up revamping telecom Sprint, where he will take the VP of corporate communications and CSR slot next month.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.