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O'Dwyer's Inside News of Public Relations & Marketing Communications - Broadcast Media Services & Social Media PR: Apr. '15
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Wed., Apr. 15, 2015
Politico Rebrands 'Capital New York'
By Kevin McCauley
Politico has rebranded Capital New York as Politico New York as the media company expands operations to individual states. It is launching publications in New Jersey and Florida.
Category: Media News
Wed., Apr. 15, 2015
Burson Drives PR for Spam Food Truck
By Greg Hazley
spamBurson-Marsteller is driving PR for Hormel Foods' Spam food truck tour, a 12-stop cross-country celebration of the iconic canned meat.
Category: Food & Beverage PR
Wed., Apr. 15, 2015
Prime Policy Group Tries on Nu Skin
By Kevin McCauley
nuskinPrime Policy Group provides DC coverage for Nu Skin Enterprises, the Provo-Utah-based marketing of anti-aging/weight management products.
Category: Lobbying
Wed., Apr. 15, 2015
Joele Frank Aids Chassix in Bankruptcy
By Greg Hazley
chassixChassix, the $1.4B automotive component supplier, is relying on Joele Frank, Wilkinson Brimmer Katcher for PR support in bankruptcy.
Category: Financial PR & Investor Relations
Tue., Apr. 14, 2015
Bruce Jenner Gets PR Help Ahead of Expected Blitz
By Greg Hazley

bruce jennerBruce Jenner is working with veteran entertainment PR counselor Alan Nierob ahead of his anticipated April 24 sit-down with Diane Sawyer.

Category: Entertainment & Sports PR
Tue., Apr. 14, 2015
HRC Offers Indiana Way Out of Anti-Gay Law Mess
By Kevin McCauley
hrcIndiana Governor Mike Pence, once a rising star in the Republican party, has done great PR harm to the Hoosier State through his signing on its anti-gay discrimination law. There's an easy way out.
Category: PR Commentary
Tue., Apr. 14, 2015
Brownstein Hyatt Promotes US Engagement
By Kevin McCauley
uslcBrownstein Hyatt Farber Schreck is working with the US Global Leadership Coalition to maintain America's leadership on the world's stage.
Category: Foreign government
Tue., Apr. 14, 2015
PR Links of the Day - 4-14-2015
By Greg Hazley
PR Opinion out, data in (C. Wolverton) 
Careers Newspaper report is the 'worst job of 2015' (Romenseko) 
Leadership The 15 diseases of leadership, according to Pope Francis (HBR) 
Food FDA to health food companies: 'Healthy' has an actual meaning (Consumerist) 
Media Training Rand Paul loses his wits and fails to connect (G. Matusky) 
Politics As candidates announce, attack ads follow (J. Wilson) 
PR 101 5 not so obvious do's and don'ts with bloggers (KWE)
Category: PR Links
Tue., Apr. 14, 2015
Pierpont Snags Edelman's Savage in Dallas
By Greg Hazley
jim savageJim Savage, who led Edelman's Dallas corporate practice, has moved to Pierpont Communications as senior VP and GM of the Houston-based firm's Dallas outpost.
Category: PR Firms
Tue., Apr. 14, 2015
Using B2B PR Techniques For B2C Campaigns
By Ronn Torossian
torossianBusiness-to-business PR (B2B PR) is different in some ways from business-to-consumer PR (B2C PR), and in some ways it can be quite similar.
Category: Corporate Communications
Tue., Apr. 14, 2015
Dresner Acquires Allen & Caron in Financial PR Merger
By Greg Hazley
steven carrChicago-based Dresner Corporate Services has acquired New York's Allen & Caron in a combination of IR firms.
Category: Financial PR & Investor Relations
Tue., Apr. 14, 2015
MSLGroup Ramps Up North American Sustainability with Hire
By Greg Hazley
kristina jossMSLGroup's UK-based sustainability unit, Salterbaxter, has brought in Kristina Joss as a senior consultant in New York to boost its North American capabilities.
Category: CSR - Corporate Social Responsibility
Tue., Apr. 14, 2015
CHR Adds Real Estate PR Maven Zlokower
By Greg Hazley
harry zlokowerThe CHR Group has acquired New York-based real estate PR specialist Zlokower Company.
Category: PR Firms
Tue., Apr. 14, 2015
Pinterest Push for Land O'Lakes Takes Top PR Honors in Minnesota
By Greg Hazley
classicExponent PR and client Land O'Lakes won Best in Show honors at Minnesota PRSA's Classics Awards April 9 for a Pinterest-based campaign that saw the agricultural cooperative support food banks each time a user "pinned" a recipe.
Category: PR Awards
Mon., Apr. 13, 2015
Indiana Hires PN for Tourism PR, BizDev
By Kevin McCauley
indianaIndiana's Economic Development Corp. has hired Porter Novelli to bolster its global standing as a good place to live, visit and do business.
Category: Economic Development
Mon., Apr. 13, 2015
IPG Hikes Roth's Pay 10%
By Kevin McCauley
Interpublic CEO Michael Roth earned a 9.7 percent rise in `14 total compensation to $12.9M as net soars 75 percent to $505M.
Category: Financial Management
Mon., Apr. 13, 2015
PR Links of the Day - 4-13-2014
By Greg Hazley

Tech Breaking the PR mold for the Apple Watch (S. Isakson)
Corporate Jack Welch on the vital role of the CCO (APS)
Logo Hillary's logo stinks. Here's what to do about it (D. Armano)
Logo Is Hillary's campaign logo as bad as everyone is saying?(Adweek)
Politics Social media launches first three presidential candidates(D. Scott)
Int'l ISIS advertises PR jobs (Independent)

Category: PR Links
Mon., Apr. 13, 2015
Blog: Challenging Hillary
By Kevin McCauley

hrcMany Democrats shudder at the prospect of a Hillary Clinton coronation. The Clinton Machine should finance an opponent to toughen up its candidate for the general election.

Category: Public Affairs Commentary
Mon., Apr. 13, 2015
Hail to the Humble Press Release
By Fraser Seitel
fraser seitelDespite snickers from the social media crowd, press releases are far from dead. PR pros must demonstrate release-writing savvy to show they can write better than their clients. Take the news release test.
Category: Professional Development
Mon., Apr. 13, 2015
Andrews to Perform PR at Kennedy Center
By Kevin McCauley
eileen andrewsBaltimore Symphony pro Eileen Andrews is joining the Kennedy Center for the Performing Arts next month as VP-PR.
Category: Lifestyle PR
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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