|Return to Latest News|
PR Society of America, which spent $945 on “ethics” in 2015, said it’s a “partner” with the Ethisphere Institute in a bid to “elevate business ethics.” This is an odd couple if ever there was one. (1 reader comment)
M&A expert Gould+Partners is calling for responses to its survey which analyzes key factors affecting PR firm profitability and shows what can be done to maximize bottom line and firm value. Deadline is Mar. 24.
Athletes are constantly being referred to by the sports media as the “greatest ever,” claims that are impossible to prove and are quickly used to refer to any number of athletes playing the games at any given time.
The Agency, a communication firm affiliated with the University of Florida College of Journalism and Communications staffed by students, visited 15 New York PR and advertising agencies earlier this month. (1 reader comment)
The Arthur W. Page Center, Penn State University, will honor Ann Barkelew, Dick Martin and Alan Murray Feb. 22 as the first recipients of its annual Awards for Integrity in Public Communications. (1 reader comment)
A few best practices to help journalists and PR professionals make life easier for one another.
PRSA VP of Education Jeneen Garcia, with the Society 25 years, was among those at the initial event of Black PR History Month Feb. 9 at Edelman’s offices. Oddly, we had never met or talked to her. (3 reader comments)
Gordon Lambourne, former senior VP of global PR and 35-year veteran of Marriott International, has shifted to the National Restaurant Association Educational Foundation in Washington as VP of communications for the philanthropic entity of restaurant industry trade group.
More and more marketing content will be analyzed by artificial intelligence applications, making it vital to consciously develop content that engages and can be interpreted by humans and machines alike. (1 reader comment)
ReviveHealth first began working with Vanberbilt in 2012 and now has been tasked to handle all marketing, advertising, digital, social and PR work.